Responsibilities

This role is responsible for executing the digital marketing strategy across a portfolio of seven brands (starting with TSH, SG, Nor, CB, CL), driving customer acquisition, brand awareness, audience engagement and measurable business growth. Reporting to the VP of National Marketing and working closely with the Director of Digital Experience, this position translates strategic direction into actionable campaigns and initiatives. Focus will be hands-on execution of market-facing digital programs, demand generation tactics, search visibility improvements and performance marketing outcomes.

This position serves as the primary liaison with external digital agency/agencies, ensuring consistent execution of enterprise-wide initiatives across SEO, AEO, local search, google/Meta, digital reputation, third party sites optimization, customer segmentation, content deployment, competitive monitoring and integrated brand campaigns. Works collaboratively with the Director of Digital Experience to ensure digital marketing initiatives are effectively translated into customer engagement, lead generation and revenue growth.

Critical to the role is the ability to leverage data and analytics to track campaign performance, monitor channel effectiveness and report on audience insights. They will implement segmentation strategies defined by leadership, execute against target audience plans, track campaign effectiveness and maintain dashboards that provide leadership with clear visibility into marketing performance, lead quality, conversion trends, digital ROI, brand health and growth opportunities.

This is a hands-on digital marketing professional with expertise in multi-brand digital marketing execution, SEO/AEO implementation, audience targeting tactics, and performance reporting. Strong ability to manage agency relationships, ensure quality deliverables, meet deadlines and translate strategic direction into measurable results that increase market share and strengthen the company's digital presence across all customer-facing channels.

This role supports the management and execution of the digital marketing budget as directed by leadership. This includes monitoring spend against approved budgets, coordinating with agencies on media allocation, tracking vendor invoices and ensuring alignment with strategic priorities. Budget tracking, maximizing marketing efficiencies and ensuring agency resources are delivering measurable ROI.

Search and Digital Visibility

• Execute enterprise SEO, local search optimization, AEO, online reputation management and digital discovery initiatives as directed by the Director of Digital Experience
• Manage agency execution of visibility and performance campaigns across Google, AI-powered search experiences, Zillow, R.com and other relevant customer acquisition and real estate agent channels
• Monitor competitive positioning and report findings to leadership; coordinate with agencies to implement approved strategies to improve digital market presence

Performance Tracking and Reporting

• Implement KPI frameworks and measurement standards across all brands and digital marketing channels as established by leadership
• Maintain and update dashboards and performance scorecards that provide visibility into marketing effectiveness, lead quality, conversion metrics, ROI and business impact
• Compile and present performance data with actionable insights and recommendations for leadership review
• Foster a culture of accountability and continuous optimization through consistent performance monitoring and reporting

Agency Leadership and Coordination

• Serve as the primary point of contact for digital agency partners (goal is to engage with 1 partner, ensuring clear communication of priorities, timelines and deliverables aligned with enterprise objectives with a focus on high-quality leads
• Manage day-to-day agency relationships, including scope of work development, project timelines, quality assurance and performance accountability
• Monitor agency deliverables against approved strategies and escalate issues or opportunities to the VP of National Marketing and Director of Digital Experience

Divisional Coordination

• Coordinate with divisional marketing teams to understand execution needs and ensure agency deliverables meet division-specific requirements
• Partner with divisional teams to gather campaign requirements and translate them into agency briefs and project plans with clear deliverables
• Provide regular status updates to divisional stakeholders on campaign progress, performance metrics and upcoming initiatives
• Collaborate with sales, operations, customer experience, digital experience and brand teams to ensure seamless execution of customer-facing initiatives

Multi-Brand Campaign Execution

• Execute integrated marketing campaigns across seven distinct brands while maintaining brand differentiation and market relevance as directed by leadership
• Coordinate agency execution of audience growth, customer engagement, lead generation and market share initiatives through consistent campaign management
• Ensure consistent messaging, positioning and campaign quality across all digital channels through rigorous review and approval processes

Budget Tracking and Vendor Management

• Track and monitor the digital marketing budget across all brands as directed by leadership. Ensure marketing spend aligns with approved budgets and flag variances for leadership review
• Process and track vendor invoices, manage agency contracts and maintain financial records through ongoing budget monitoring and reconciliation
• Coordinate allocation of agency resources across channels, campaigns and initiatives to maximize ROI; provide recommendations to leadership for budget optimization

Operational Excellence

• Support a high-performing digital marketing operation focused on consistent execution, quality deliverables and measurable outcomes
• Implement data-driven processes and continuous improvement initiatives as directed by leadership
• Provide operational support and coordination that strengthens the organization's digital marketing execution capabilities through generating high-quality leads with conversion
• Document best practices, maintain process documentation and support knowledge sharing across divisional marketing teams

Role Boundaries & Coordination

• Serve as the enterprise point of contact for all digital campaign execution; receive campaign strategies and creative direction from Director of Brand Marketing and translate into agency briefs and digital deployment
• Own and maintain digital performance dashboards; provide digital metrics to Director of Brand Marketing for campaign optimization and to Region Director for divisional business decisions
• Coordinate with divisional marketing teams only for digital campaign execution needs; defer strategic guidance, resource requests, and escalations to Region Director
• Track and manage digital/agency budget specifically; coordinate with Region Director who oversees total divisional marketing budgets and business plan alignment
• Document and share digital and agency best practices; coordinate with Director of Brand Marketing on content/campaign best practices and Region Director on adoption at division level
• Participate in regular coordination meetings with Director of Brand Marketing and Region Director to ensure alignment on priorities, handoffs, and local team needs
• Support social media execution at enterprise level; provide guidelines and support to local teams for community-level social engagement as defined by Director of Brand Marketing's content strategy

Supervision of Others: No direct reports. Must be a self-starter.

Authority/Budget/Decision Making/Discretion and Independent Judgment Ability: Exercise independent decision-making ability regarding budgets and exercise authority in choosing vendors, critical wording for PR, etc. Full responsibility for all financial and marketing decisions on behalf of the company.

Physical Requirements: Ability to stand and walk for 4 hours straight or up to a full 8-hour day; sit for extended periods; kneel and bend at the waist; walk up and down stairs; walk on unlevel terrain; use hands to finger, handle or feel; reach with hands and arms; talk and hear. Ability to lift and/or move up to 25 pounds. Specific vision ability required by this job include close vision, distance vision, color vision and peripheral vision.

Location: Plano Corporate Office

Qualifications

Education:

• BA/BS in Marketing, Communications, or related field required.

Experience:

• Minimum 5-7 years of progressive digital leadership, national homebuilding experience preferred.

Competencies:

• Possess an innate marketing acumen and a passion for the consumer.
• Adept at managing agency partners and applying best practices in evaluating creative vendor partners.
• Proven success using database (corporate and 3rd-party) marketing to drive tangible business results.
• Unafraid to test boundaries, challenge traditional thinking, speak-up and lead-up to drive the business.
• Highly organized with attention to detail & eye for quality execution yet understands role in big picture.
• Outstanding written and verbal communication skills, as everything about this role is consumer-facing.

Green Brick Total Compensation:

• Competitive compensation and bonus program
• Multiple Medical and ancillary benefits
• 401(k) with Company Match