JetBlue Airways

Manager Digital Experiment Optimization

JetBlue Airways • $118K — $177K *
Long Island City, NY 11101In-Person
Information Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's in Business, Computer Science, or relevant field; or equivalent experience with a HS diploma/GED and 4+ years in the field.
  • 5+ years in digital product support from discovery to delivery, including backlog prioritization and partnership with design/engineering.
  • 3+ years utilizing customer feedback to create solutions that meet needs and business objectives.
  • Valid passport required for occasional travel (25%).
  • Flexible hours and emergency response availability a must.
  • Legally eligible to work in the country without visa sponsorship.

Responsibilities

  • Lead and develop a team focused on digital experimentation and optimization.
  • Own the digital experimentation operating model encompassing governance and reporting processes.
  • Chair a prioritization forum to align digital opportunities with Technology and Commercial teams.
  • Collaborate with Commercial teams on hypotheses, offers, and campaigns for unified execution.
  • Develop and maintain a digital experimentation roadmap aligned with business objectives.
  • Connect business strategy with technology execution to enhance measurable outcomes.
  • Establish testing standards to ensure feasibility, governance, and alignment with JetBlue's criteria.

Benefits

  • Access to healthcare benefits and a 401(k) plan with company match.
  • Free space available travel on JetBlue flights.
  • Short-term and long-term disability coverage and basic life insurance.
  • Opportunities for product and capability development alignment with primary travel areas.
Full Job Description
Position Summary

The Manager, Digital Experimentation & Optimization leads JetBlue's digital experimentation and optimization practice across the travel ribbon. This role evolves and owns the operating model, standards, governance, prioritization, measurement approach, and technology enablement required to scale experimentation across Digital.

This leader partners closely with Commercial teams, including e-commerce Marketing, as they develop business hypotheses, offers, campaigns, and test concepts in parallel. The Manager ensures those efforts align to a unified roadmap, use consistent standards, are technically feasible, and are measured against shared commercial and customer outcomes.

Serving as the connector between business strategy and technology execution, this role translates JetForward priorities into scalable digital capabilities that support conversion, ancillary revenue, upsell, loyalty engagement, personalization, and customer experience improvements. The Manager co-chairs a cross-functional experimentation prioritization forum, aligns business and technology teams around the highest-value opportunities, and drives measurable commercial impact through disciplined test planning, execution, reporting, and executive-ready storytelling.

The ideal candidate is a balanced product, technology, and commercial leader who can build relationships across the organization while developing a scalable experimentation practice and future team structure.

Essential Responsibilities:
  • Lead, coach, and develop a team of crewmembers focused on digital experimentation, optimization, product management, and technology enablement.
  • Own and mature JetBlue's digital experimentation and optimization operating model, including intake, prioritization, governance, standards, measurement, reporting, and business-readout processes.
  • Chair a cross-functional experimentation prioritization forum to align Technology and Commercial teams, including e-commerce Marketing, around the highest-value digital opportunities.
  • Partner with Commercial teams that are developing business hypotheses, offers, campaigns, and test concepts in parallel to ensure experimentation work aligns to JetForward priorities, a unified roadmap, and shared business outcomes.
  • Translate JetForward priorities into a digital experimentation roadmap that supports conversion improvement, ancillary revenue, upsell, loyalty engagement, personalization, customer experience, and broader digital commerce outcomes.
  • Serve as the primary connector between business strategy and Technology execution, ensuring experimentation concepts are translated into clear requirements, scalable capabilities, and measurable outcomes.
  • Establish consistent testing and experimentation standards across Technology to ensure digital tests are technically feasible, measurable, scalable, governed, and aligned with JetBlue standards.
  • Support and enable underlying experimentation, personalization, analytics, content management, customer behavior, and governance technologies across Digital in support of Commercial and e-commerce Marketing priorities.
  • Responsible for establishing, tracking, and improving product metrics, experimentation metrics, Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs), financial/resource plans, and commercial outcomes for the portfolio of products and capabilities in their purview.
  • Develop business cases for experimentation capabilities, tooling, operating model enhancements, technology enablement needs, and future team growth aligned to primary travel-ribbon areas such as Inspiration and Booking, Post-Booking, and Loyalty.
  • Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement
  • Other duties as assigned

Minimum Experience and Qualifications:
  • Bachelor's Degree in Business, Computer Science, or relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant experience
  • Five (5) years of experience supporting digital products or experiences end-to-end, including discovery and delivery-defining problems, prioritizing a roadmap/backlog, writing clear user stories and acceptance criteria, and partnering with design/engineering to ship customer value
  • Three (3) years of experience engaging customers and using their feedback to design solutions to meet their needs and business objectives
  • Available for occasional overnight travel (25%)
  • Currently in possession of a valid passport or equivalent travel in and out of the United States
  • Able to work flexible hours and be available for an emergency response on short notice
  • Must pass a pre-employment drug test
  • Must be legally eligible to work in the country in which the position is located
  • Authorization to work in the US is required. This position is not eligible for visa sponsorship

Preferred Experience and Qualifications:
  • Master's Degree in Business, Computer Science, or related discipline with five (5) years of professional experience in product management or similar discipline;
  • Six (6) years of experience supporting digital products or experiences end-to-end, including discovery and delivery-defining problems, prioritizing a roadmap/backlog, writing clear user stories and acceptance criteria, and partnering with design/engineering to ship customer value
  • Experience managing cross-functional, medium-large-scale projects with internal teams and external business partners
  • Experience working with cross-digital platforms
  • Demonstrates a strong knowledge of technology trends; digital trends, industry background
  • Basic understanding digital Booking and project and product delivery
  • Knowledge of budget creation and management
  • Knowledge of the airline industry

Crewmember Expectations:
  • Regular attendance and punctuality
  • Potential need to work flexible hours and be available to respond on short-notice
  • Able to maintain a professional appearance
  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
  • Promote JetBlue's #1 value of safety as a Safety Ambassador, supporting JetBlue's Safety Management System (SMS) components, Safety Policy and behavioral standards
  • Identify safety concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue's confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report(SAR))
  • Must fulfill safety accountabilities as prescribed by JetBlue's Safety Management System
  • Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
  • Responsible for ensuring crewmembers have requisite training, resources and support to achieve safety objectives
  • The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.

Equipment:
  • Computer and other office equipment

Work Environment:
  • Traditional Office Environment

Physical Effort:
  • Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)

Compensation:
  • The base pay range for this position is between $118,800.00 and $177,100.00 per year. Base pay is one component of JetBlue's total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.

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About JetBlue Airways

JetBlue is a customer service channel for Major United States Airline based in Queens, New York. It is a passenger airline that operates primarily on point-to-point routes with its fleet of 120 Airbus A320 aircraft and 49 EMBRAER 190 aircraft. As of December 31, 2011, it served 70 destinations in 22 states, Puerto Rico, Mexico and 12 countries in the Caribbean and Latin America. Most of JetBlue flights have as an origin or destination New York or one of its other focus cities: Boston, Fort Lauderdale, Los Angeles, Orlando or San Juan, Puerto Rico. As of December 31, 2011, the Company operated an average of 700 daily flights. During the year ended December 31, 2011, the Company acquired eight take-off and landing slots at each of New York’s LaGuardia Airport and Washington D.C.’s Ronald Reagan National Airport. The Company’s operations primarily consist of transporting passengers on its aircraft with domestic United States operations, including Puerto Rico, which accounted for 85% of its capacity in 2011.

JetBlue Airways Careers

There has never been a more exciting time to explore job opportunities at JetBlue Airways, a leading company in the aviation industry known for its innovation, strong culture, and commitment to diversity and leadership development. Work You’ll Do Join JetBlue Airways' dynamic team to help redefine the future of air travel with a focus on customer service excellence and operational efficiency. At JetBlue, you will be part of a culture that values diversity, leadership, and professional growth. Transform your career and the airline industry with JetBlue’s commitment to innovation and excellence. Lead from a unique position in the marketplace, where your skills in technology, customer service, and team collaboration are highly valued. Work with a dedicated team of professionals who are passionate about creating an outstanding travel experience. Collaborate with industry leaders and benefit from a culture that supports career advancement and professional development. Introducing the JetBlue Professional Growth and Development Initiative We are building a market-leading team to master the challenges of the modern aviation industry. At JetBlue, you will find a supportive environment where career growth and learning are encouraged through comprehensive training and leadership development programs. Do Innovative Work Join a team that is at the forefront of the aviation industry, where you can apply your skills in a variety of roles, from pilot and cabin crew positions to engineering and customer support. JetBlue offers a wide range of job opportunities that allow you to innovate and excel. Be Part of a Great Team Work on a wide range of projects and utilize the latest technology in aviation. Harness the unparalleled capabilities of a team that values integrity, teamwork, and mutual respect. Future-Proof Your Career Advance your career with JetBlue Airways, where your ambition can take you to new heights. Enjoy near-limitless opportunities to grow professionally, supported by unmatched training, development, and certification support. Explore JetBlue’s internship programs offer a unique insight into the workings of one of the most innovative airlines in the industry. These programs provide hands-on experience and are a stepping stone to full-time employment. The JetBlue Experience Our combined service capabilities, commitment to innovation, and a diverse and inclusive workplace help employees thrive and lead in their careers. At JetBlue, we are dedicated to nurturing a professional environment where every team member can succeed. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Explore the various employment paths JetBlue Airways offers, from customer service to pilot positions. SEARCH JETBLUE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at JetBlue Airways.
Learn more about JetBlue Airways
Size
19,304 employees
Market Cap
$2 billion
Industry
Aerospace & Defense
Net Income
-$1.3 billion
Founded
1999
5 Year Trend
-1.7%
Revenue
$2.9 billion
NASDAQ
JBLU
* Ladders Estimates

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