Job Title: Manager, Digital Communications
Reports to: Director, Digital Communications
JOB PURPOSE: Lead the execution of the public relations and digital communications strategy to drive brand equity, retail growth, and a high-impact presence across digital and social platforms. Partner with global headquarters to localize international initiatives, while cultivating strategic relationships with top-tier editors, journalists, digital creators, and fashion tastemakers across North America.
Press Strategy & Regional Execution - Drive the digital public relations strategy to enhance brand equity and accelerate retail and e-commerce growth.
- Partner directly with global communications teams in Paris to localize and execute global strategies across regional markets for North America.
- Collaborate cross-functionally with advertising, merchandising, e-commerce and events teams to ensure a cohesive brand narrative aligned with seasonal buys and to identify high-impact PR opportunities.
Media Relations & Editorial Coverage - Cultivate and maintain high-level relationships with key editors, journalists, stylists, and digital media platforms across top-tier digital and social media outlets.
- Secure premium editorial coverage, features, and brand profiling that align with the Maison's positioning and seasonal storytelling.
- Manage proactive and reactive media pitching, directing strategic outreach initiatives.
Collateral & Sample Management - Oversee the management of digital assets, press collateral, and brand communication tools across all product categories.
- Manage press samples, loan requests, and sample tracking for editorial shoots, digital projects, and special initiatives.
- Draft press texts, talking points, and media alerts reflecting the brand's tone of voice and editorial guidelines.
Reporting & Competitor Intelligence - Direct the analysis and distribution of daily, weekly, and campaign-level digital press impact reports.
- Monitor, analyze, and report on press coverage and campaign performance, utilizing media monitoring tools to calculate metrics such as Earned Media Value (EMV) and share of voice.
- Monitor competitor activity, cultural trends, and industry shifts to conceptualize innovative press initiatives.
REQUIREMENTS - 5+ years of public relations experience within the luxury fashion or lifestyle sector, with a heavy emphasis on Digital PR and communications
- Deep, authoritative understanding of the fashion and digital media landscape
- Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all organizational levels
- Advanced planning, organizational, and project management skills with rigorous attention to detail
- Absolute discretion in handling confidential, sensitive, and high-profile brand information
- Advanced proficiency in Microsoft Office programs (Excel, PowerPoint, Word) and industry platforms such as FGPS, DMR and social media monitoring tools
- Proven, demonstrable track record of securing high-profile placements with top-tier national and regional media outlets
The selected candidate will be offered a salary within the range of $100,000 - $110,000 annually. The salary offered will be dependent upon the candidate's relevant skills and experience. Christian Dior Inc. offers comprehensive benefit plans such as medical, dental, vision, Flexible Spending Accounts, and short and long-term disability. Additional employee perks include, but are not limited to employee discount program, various paid time off, volunteer time off, holidays, mental health and wellbeing support, family friendly benefits, reproductive health care, child and elder care services, commuter benefits, 401k plans with an employer contributions matching plan, employee referral program, and more.
