Job ID: 26-01393
Pay rate range - $40/hr. to $44/hr.
Fully Onsite
Job Description:
This role is best suited for candidates with strategy, consulting, or enterprise growth backgrounds rather than traditional marketing or campaign management experience.
Reporting to the Senior Manager, Customer Segments, this role is accountable for defining segment strategy and leading the end-to-end development and execution of initiatives that drive accelerated, sustainable growth of the New to Canada portfolio.
The Customer Segments team owns the Retail Banking segment strategy-from defining where and how we win, to mobilizing cross-functional execution that delivers measurable outcomes across acquisition, engagement, retention, and long-term customer value.
This is a business growth and strategy role, suited for an operator who thrives at the intersection of strategy, analytics, and execution.
You are energized by solving complex growth problems, scaling proven initiatives, and translating customer insight into commercial impact, not running campaigns.
Role Overview You are a growth strategist and enterprise operator with strong business judgment, analytical depth, and a bias to action.
You understand customer behavior deeply and consistently translate strategic ambition into measurable outcomes across customer growth, product penetration, and lifetime value.
You will develop segment strategies and value propositions that position CLIENT as the bank of choice early in the customer lifecycle, while owning cross-functional execution-working closely with Product, Marketing, Analytics, frontline teams, and other Lines of Business to ensure initiatives are operationalized, scaled, and delivered flawlessly.
What You'll Do
• Own segment strategy and directly deliver outcomes across acquisition, activation, engagement, retention, and share-of-wallet
• Identify, structure, and scale strategic partnerships that expand reach, improve conversion, and increase customer lifetime value
• Lead cross-functional teams to execute go-to-market strategies, major growth initiatives, and portfolio enhancements
• Translate customer, competitiveness, and performance insights into clear strategic choices and investment priorities
• Partner with Analytics and Marketing to interpret data, identify growth drivers, and design scalable mechanics that improve conversion and product adoption
• Develop compelling value propositions grounded in customer needs, competitive differentiation, and profitability
• Build executive-ready strategies, business cases, and narratives that influence senior stakeholders and mobilize action
• Act as a connective tissue across Product, Channels, Frontline, and external partners to ensure strategies move from concept to delivery
• Monitor emerging trends, risks, and opportunities to continuously refine segment strategy
• Champion a customer-first mindset while maintaining strong commercial discipline
What You Bring You are a strategic thinker with strong execution instincts, comfortable operating in ambiguity and accountable for outcomes. You can synthesize complex data, competing inputs, and enterprise constraints into a clear point of view and pragmatic plan.
You are known for:
• Turning strategy into action
• Building alignment across diverse stakeholders
• Balancing customer experience with business performance Knowledge, Skills & Qualifications
• 7-8 years of relevant experience in strategy, consulting, business transformation, or growth roles within banking or customer-centric industries
• Master's degree preferred (MBA an asset)
• Experience developing and executing customer or segment strategies that require enterprise coordination
• Strong grounding in customer economics, segmentation, and performance analytics
• Advanced quantitative and problem-solving skills; able to translate analysis into decisions
• Proven ability to influence and lead cross-functional teams without direct authority
• Experience navigating complex organizations and driving change
• Strong executive communication and storytelling skills
• Ability to manage multiple priorities and initiatives simultaneously
• Collaborative, outcome oriented leadership style
