Skechers USA, Inc

Manager, CRM & Mobile Marketing

Skechers USA, Inc$100K — $140K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in CRM, lifecycle, or mobile marketing with a focus on SMS programs
  • Proficient in SMS platforms like Attentive, Braze, Klaviyo, or Salesforce Marketing Cloud
  • Strong knowledge of lifecycle marketing, customer segmentation, and retention strategies
  • Ability to analyze campaign performance and derive actionable insights
  • Familiarity with incrementality testing, attribution models, and customer behavior analysis preferred
  • Excellent communication and presentation skills
  • Detail-oriented with strong organizational and project management abilities

Responsibilities

  • Lead the strategy and execution of SMS marketing campaigns and automated lifecycle journeys
  • Develop a long-term roadmap for mobile marketing and app push notifications
  • Create engaging copy for all mobile communications to ensure consistent brand messaging
  • Collaborate with the Email Marketing Manager for unified cross-channel customer experience
  • Build strategies supporting acquisition, conversion, retention, and reactivation goals
  • Identify opportunities for personalizing messaging to enhance customer relevance
  • Analyze mobile performance and assess customer behavior trends for optimization

Benefits

  • Collaborative cross-functional environment
  • Opportunity to drive impactful mobile marketing strategies
  • Hands-on experience with innovative mobile marketing tools
  • Professional growth and development opportunities
  • Dynamic work culture with a focus on customer engagement
Full Job Description
ABOUT THE ROLE:
The Manager, CRM & Mobile Marketing is responsible for leading the strategy, execution, and performance of the company’s mobile marketing channels. This role will own the end-to-end mobile customer communication strategy across acquisition, lifecycle, promotional, and retention campaigns, ensuring a cohesive customer experience across SMS, Email, and future app channels.

The ideal candidate is both strategic and analytical — someone who understands how to drive incremental business impact through mobile messaging, while also balancing customer experience, message fatigue, and channel profitability. This role will partner closely with CRM, Loyalty, Ecommerce, Analytics, and Marketing Operations to optimize channel performance and customer engagement.

WHAT YOU’LL DO:

Mobile Channel Strategy & Execution

  • Own the strategy, planning, and execution of SMS marketing campaigns and automated lifecycle journeys

  • Develop and evolve the long-term mobile marketing roadmap, including future app push notification strategy

  • Concept and write compelling copy for all mobile touchpoints, ensuring brand voice consistency across SMS campaigns and lifecycle messaging

  • Partner closely with the Email Marketing Manager to ensure cohesive cross-channel messaging, cadence, and customer experience

  • Build audience and messaging strategies that support acquisition, conversion, retention, loyalty engagement, and reactivation goals

  • Identify opportunities to personalize messaging and improve customer relevance across lifecycle stages

Performance & Incrementality

  • Analyze mobile marketing performance and customer behavior trends to optimize engagement and revenue contribution

  • Partner with Analytics and CRM teams to evaluate channel incrementality and customer impact

  • Develop testing strategies to measure lift, saturation, conversion impact, and customer fatigue across channels

  • Make data-driven recommendations around send strategy, segmentation, and promotional effectiveness

Cross-Functional Partnership

  • Partner with CRM, Loyalty, Ecommerce, Creative, and Analytics teams to align mobile marketing initiatives with broader business objectives

  • Collaborate with technical and operations teams to support journey enhancements, audience builds, QA, and platform improvements

  • Support future mobile channel expansion, including app messaging and advanced personalization initiatives

SKILLS & REQUIREMENTS:

  • Experience managing SMS platforms such as Attentive, Braze, Klaviyo, Salesforce Marketing Cloud, or similar

  • Strong understanding of lifecycle marketing, customer segmentation, and retention strategies

  • Experience analyzing campaign performance and translating data into actionable business recommendations

  • Familiarity with incrementality testing, holdout testing, attribution models, and customer behavior analysis preferred

  • Strong cross-functional collaboration and project management skills

  • Highly detail-oriented with strong organizational and operational execution abilities

  • Excellent communication and presentation skills

  • Experience with app push notification strategy or mobile app marketing is a plus

eDUCATION AND EXPERIENCE

  • Bachelor’s Degree

  • 5+ years of experience in CRM, lifecycle, or mobile marketing, with direct ownership of SMS marketing programs

The pay range for this role is $100,000 - $140,000/yr USD.

About Skechers USA, Inc

SKECHERS USA, Inc. designs, develops and markets more than 3,000 styles for men, women and children. SKECHERS' success stems from its employees, high-quality, varied product offering, diversified domestic and international distribution channels, and targeted multi-channel marketing.

Skechers USA, Inc Careers

Join the vibrant team at Skechers USA, Inc, a global leader in lifestyle and performance footwear, where your career journey is as dynamic as the styles we create. As part of our diverse team, you'll engage in an environment that fosters innovation, leadership, and professional growth. Work You’ll Do At Skechers, we are committed to making every step a journey of growth. Dive into a range of job opportunities that span across various departments—from marketing to sales, and product development to finance. Each position offers a chance to enhance your skills and advance your career in a global company known for its commitment to innovation and quality. Join Skechers’ market-leading team to help redefine comfort and style in footwear across the world. Our team at Skechers is at the forefront of design and technology, constantly pushing the boundaries to deliver the best in footwear. Transform Your Career Lead with confidence and creativity. Skechers empowers you to take your career to new heights with leadership opportunities that encourage you to innovate and lead projects that transform the industry. Our culture is all about embracing change and making an impact. Work alongside a global team of professionals who are as passionate about footwear as they are about making a difference. At Skechers, you’ll collaborate with talented individuals who bring diverse perspectives and skills to every project. Innovative Work Environment Step into a role within Skechers and join a team where innovation meets action. Our employees are equipped with the tools and freedom to deliver groundbreaking solutions on a global scale, enhancing our company's reputation as a leader in the footwear industry. Be Part of a Great Team Experience the benefits of working in a supportive and inclusive culture. Skechers values diversity and is dedicated to providing a workplace where everyone can thrive. Our team is our family, and we support each other’s professional and personal growth through comprehensive training and development programs. Future-Proof Your Career With Skechers, your future is bright. Our commitment to your career is shown through unmatched training, diverse employment opportunities, and a clear path to advancement. Whether you’re seeking a full-time position, an internship, or leadership roles, Skechers provides the resources to achieve your career aspirations. Explore Job Opportunities Discover the wide array of employment options at Skechers, from in-store retail positions to corporate roles that shape the future of our company. Each role offers a unique opportunity to contribute to our success while advancing your own professional skills. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Start your journey with Skechers today and transform your passion for footwear into a rewarding career. SEARCH SKECHERS JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Skechers USA, Inc.
Learn more about Skechers USA, Inc
Size
6,200 employees
Market Cap
$6.6 billion
Industry
Net Income
$98.5 million
Founded
1992
5 Year Trend
+12%
Revenue
$4.5 billion
NASDAQ

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