Manager, CRM Data Operations

Starcom Mediavest Group Germany Gmbh

$75K — $102K *
Troy, MI 48085In-Person
Manufacturing & Automotive
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience required
  • 7+ years of project management experience
  • Prior experience managing or mentoring project managers strongly preferred
  • Experience with data-driven marketing, CRM, or digital campaigns
  • Automotive and/or agency experience strongly preferred
  • Proficiency with Microsoft Office tools (Excel, Word, Outlook)

Responsibilities

  • Own end-to-end delivery of complex, multi-channel marketing programs for GM
  • Act as primary liaison among GM clients, stakeholders, vendors, and data teams
  • Translate business needs into detailed requirements including data inputs and logic
  • Oversee lifecycle of campaign execution ensuring quality and accuracy
  • Manage program priorities, timelines, risks, and escalations
  • Lead troubleshooting efforts for complex data or process issues
  • Manage, mentor, and coach a team of project managers

Benefits

  • Monetary assistance for Adoption, Surrogacy, and Fertility
  • Support for pet adoption expenses
  • Employee Assistance Programs and wellness reimbursement
  • Tuition Assistance
  • Flexible Paid Time Off including sick days and holidays
  • Matching Gifts programs
  • Flexible working arrangements
  • Work Your World Program allowing remote work for up to 6 weeks a year
Full Job Description
Job Description

This is a Hybrid position: 3-4 days per week in the office in Troy, MI are required.

Epsilon is seeking an experienced Manager, Project Management to lead the execution of General Motors B2C marketing initiatives in a fast-paced, data-driven environment. This role owns end-to-end program delivery and leads a team of project managers to ensure consistent, high-quality execution across multiple workstreams.

In this role, you will drive campaign delivery, accelerate data-driven initiatives, and implement process improvements that increase efficiency and scalability. Success requires strong project management expertise, data integration experience, and the ability to lead teams, influence stakeholders, and deliver operational excellence.

Responsibilities

Program & Delivery Leadership
  • Own end-to-end delivery of complex, multi-channel marketing programs across GM initiatives
  • Act as the primary liaison between GM clients, internal stakeholders, vendor partners, and data engineering teams
  • Translate business needs into detailed business requirements, including data inputs, outputs, logic, and personalization rules
  • Oversee campaign execution lifecycle, ensuring quality, accuracy, and timeliness at every stage
  • Manage program priorities, timelines, risks, and escalations across multiple concurrent initiatives
  • Lead troubleshooting efforts and drive resolution of complex data or process issues


Team Leadership & Development
  • Manage, mentor, and coach a team of up to 6 Project Managers, driving accountability, growth, and performance
  • Establish clear roles, responsibilities, and workload distribution across the team
  • Provide ongoing coaching, feedback, and career development support
  • Standardize best practices, tools, and delivery methodologies across the PM team
  • Foster a high-performance, collaborative team environment focused on continuous improvement


Data Integration & Execution Oversight
  • Oversee data integration points between client, Epsilon, and vendor partners
  • Partner with data engineering teams to ensure high-quality execution, including QA processes and validation checks
  • Ensure accuracy and completeness of file transfers, campaign inputs, and outputs


Stakeholder & Cross-Functional Collaboration
  • Partner with account, analytics, and strategy teams on audience targeting, test design, and reporting requirements
  • Communicate program status, risks, and outcomes to internal and external stakeholders
  • Influence decision-making and align cross-functional teams without direct authority


Operational Excellence & Process Improvement
  • Develop and implement process improvements to optimize workflows, mitigate risk, and increase scalability
  • Establish repeatable frameworks for campaign execution, documentation, and reporting
  • Drive continuous improvement initiatives across tools, processes, and team operations


Qualifications

Qualifications
  • Bachelor's degree or equivalent experience required
  • 7+ years of project management experience
  • Prior experience managing or mentoring project managers strongly preferred
  • Experience within data-driven marketing, CRM, or digital campaign execution environments
  • Automotive and/or agency experience strongly preferred
  • Proficiency with Microsoft Office tools (Excel, Word, Outlook)


Skills and Abilities
  • Strong leadership and team development capabilities
  • Excellent communication, stakeholder management, and influencing skills
  • Advanced organizational and prioritization skills in fast-paced environments
  • Strategic thinker with the ability to manage both big-picture initiatives and detailed execution
  • Proven ability to drive accountability, manage conflict, and deliver results under pressure
  • Strong analytical, problem-solving, and decision-making skills


Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

#LI-AB1

Compensation Range: USD $75,050.00 - USD $102,700.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/22/2026.

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