ABOUT THE ROLE
Red Seat Ventures is seeking a highly organized, creative, and growth-minded Manager, Creator Marketing to support Crime Stories with Nancy Grace and the CrimeOnline Podcast Network slate. This role will be responsible for driving measurable listener and viewer growth through social media marketing, platform partnerships, cross-promotion strategies, and emerging distribution initiatives.
This role will manage day-to-day podcast marketing and social media execution, including posting on behalf of the host and shows, ensuring content is timely, accurate, engaging, and aligned with the voice of Crime Stories with Nancy Grace and the broader CrimeOnline Podcast Network. The Manager, Creator Marketing will help expand audience reach across podcast platforms, YouTube, social channels, FAST channels, VOD, FOX One, and future distribution channels by coordinating cross-promotional opportunities, supporting platform relationships, and identifying new ways to increase discovery and engagement.
This role will partner closely with internal stakeholders across production, editorial, marketing, social, YouTube, design, and external industry partners to translate show priorities, episode narratives, and timely case coverage into audience-facing growth strategies. This is an ideal opportunity for someone who thrives in a fast-moving content environment, understands podcast audience development, and can balance hands-on execution with measurable growth goals.
A SNAPSHOT OF YOUR RESPONSIBILITIES
- Execute day-to-day podcast and creator marketing for Crime Stories with Nancy Grace and the CrimeOnline Podcast Network slate across priority social, podcast, video, and distribution platforms
- Post social content on behalf of the host and shows, ensuring copy, tone, timing, and presentation are aligned with each brand voice
- Drive measurable listener and viewer growth through social media marketing, platform partnerships, cross-promotion strategies, and emerging distribution initiatives
- Execute marketing campaigns that support the creator’s presence across third-party platforms, tracking performance and reporting on results, insights, and optimization opportunities to support audience growth and platform priorities
- Draft, schedule, publish, and monitor platform-specific social content tied to episodes, breaking news, show moments, guest appearances, platform launches, and promotional priorities
- Maintain and manage the marketing and social content calendar, ensuring timely execution across shows and platforms
- Partner with production, editorial, marketing, and platform stakeholders to identify marketing opportunities that support audience engagement, tune-in, and discovery
- Support cross-promotion strategies across podcast platforms, YouTube, FOX One, Tubi, FAST channels, VOD, newsletters, social channels, and partner ecosystems
- Execute YouTube optimization best practices across the CrimeOnline Podcast Network slate, including compelling titles, descriptions, tags, thumbnails, playlists, metadata, end screens, cards, posting cadence, and other platform-specific tactics that improve discovery, engagement, and audience growth
- Track social trends, audience conversations, community feedback, relevant news moments, and true crime discussions to inform timely posting opportunities, escalating sensitive issues as needed
- Ensure all posts are accurate, brand-safe, and appropriate for a true crime and news-adjacent audience
- Review social, podcast, video, and distribution performance metrics, translating data into clear, actionable insights that improve marketing execution, audience engagement, distribution strategy, and growth
- Document learnings and help build repeatable audience growth practices across the CrimeOnline Podcast Network slate
WHAT YOU WILL NEED
- 5+ years of experience in creator marketing, podcast marketing, social media marketing, digital content, audience development, distribution marketing, or a related media role
- Experience managing or posting on behalf of a public figure, host, talent, media brand, or entertainment property
- Demonstrated experience supporting measurable audience growth across podcast, social, video, streaming, or digital platforms
- Strong writing, editing, and proofreading skills with the ability to adapt copy to a distinct host or brand voice
- Strong understanding of podcast marketing, social platforms, YouTube optimization best practices, platform-specific formats, posting best practices, and audience behavior
- Experience drafting, scheduling, publishing, and monitoring social content across multiple platforms
- Understanding of cross-platform distribution ecosystems, including podcast, YouTube, social, FAST, VOD, FOX One, and streaming environments
- Experience supporting cross-promotional campaigns, platform partnerships, marketing campaigns, or audience development initiatives
- Sound editorial judgment and ability to handle sensitive subject matter with care and accuracy
- Ability to move quickly while maintaining strong attention to detail
- Strong organizational skills and ability to manage marketing calendars across multiple shows and priorities
- Comfort collaborating with production, editorial, creative, marketing, platform, and talent-facing teams
- Ability to interpret performance metrics and apply learnings to improve content execution, audience engagement, and growth
NICE TO HAVE, BUT NOT A DEALBREAKER
- Experience working with true crime, news, legal, investigative, or personality-led media brands
- Experience supporting marketing for a podcast network, YouTube series, television show, FAST channel, or digital video brand
- Familiarity with Crime Stories with Nancy Grace, the CrimeOnline brand, and Nancy Grace’s voice, tone, and audience
- Experience with social publishing, podcast analytics, scheduling, analytics, and content management tools
- Experience identifying timely social opportunities around breaking news, trending conversations, or high-profile cases
- Experience supporting FOX One, Tubi, FAST, VOD, or emerging streaming distribution initiatives
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