Function & Role Overview
The studio is looking for an experienced and hands-on Manager, Brand Creative to help create the kind of entertaining campaigns that will help grow and shape the next era of Netflix. The right candidate will be a born storyteller with strong art direction chops that translate across many canvases. They should be a deep lover of pop-culture and inspired by creativity across categories.
This particular role will focus on driving hype around Netflix House, our growing collection of immersive physical fan destinations. As Art Director, you will help build the next story of Netflix House’s construction, shaping how this new entertainment concept is defined in the hearts and minds of fans—driving them to play, eat, shop and step into their favorite worlds in real life.
In this role, you will focus on mid-to-lower funnel creative campaigns for Philadelphia and Dallas locations, while also supporting the consumer launch of Netflix House Las Vegas. From art directing seasonal campaigns, to crafting nimble, conversion driving creative that keeps fans buzzing, you’ll ensure our brand looks premium, feels participatory, and effectively drives business impact.
In this role, you will:
Develop and execute mid-to-lower funnel creative for seasonal campaigns, recurring programming, and evergreen marketing for Netflix House.
Holistically craft and guide creative campaigns from concept to delivery, partnering with external vendors and internal stakeholders — inclusive of direction of development, art direction, post and finishing at the highest level of craft
Ensure the consistency of Netflix voice and visual identity are maintained, in partnership with the Brand Creative Studio Design team
Partner with Netflix House team to infuse business goals with smart, scalable creative that draws press, fan conversation and increased foot fall and ticket sales
Partner with Brand Creative Studio Strategy to breathe creative life into marketing briefs, ensuring key goals, considerations and measurements are accounted for and accomplished
Experience and skills:
10+ years working in creative marketing with high-growth, global consumer, entertainment, and/or technology brands known for compelling, culture-shaking creativity
A wealth of experience with creative, defining art direction across different media types including AV, Static, Social, Events, Internal Comms and everything else you could imagine
A background representing a blend of experiences across in-house, agency and/or consultancy teams. Deep production experience required
Experience in experiential marketing and/or the marketing of physical experiences a plus
Comfortable working with all types of vendors and budgets from agency-led 360 campaigns to small, scrappy in-house projects
Strong communication and input abilities on making strategic, creative work that is grounded in business priorities
Experience managing global cross-functional projects end-to-end
Must have excellent communication skills and judgment with the ability to proceed effectively through ambiguity
Will demonstrate a bias towards action and be ready to roll up their sleeves to get the work done. Should be humble, curious, collaborative, and nimble.
Able to work from our Los Angeles offices
Can flourish in our unique
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $198,000.00 - $310,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
