Job Description

As Manager of Creative & Content for B2C Demand Generation, you will be the creative engine behind Nielsen's panelist recruitment efforts - producing the volume, variety, and quality of content needed to fuel high-performing campaigns across paid, owned, and earned channels. You'll sit at the intersection of creative design, content strategy, and performance marketing, owning the end-to-end creative process from brief to delivery. This is not a role for someone who wants to hand work off - you'll be hands-on, fast-moving, and deeply invested in whether the work actually converts. You bring equal parts creative vision and performance instinct, and you thrive in an environment where testing, iteration, and output volume are all part of the job.

What You'll Own

Creative Strategy & Design

- Lead the creative vision for all B2C demand generation campaigns targeting key consumer audiences across digital, social, programmatic, direct mail, and emerging channels

- Design and produce compelling, on-brand visual assets including display ads, social creatives, landing page visuals, email templates, and direct mail pieces

- Develop a scalable creative system that allows for rapid iteration and testing without sacrificing quality or brand consistency

- Bring a strong design sensibility paired with a clear understanding of what drives consumer action - not just what looks good, but what performs

Content Strategy & Copywriting

- Own the content strategy for panelist recruitment, developing messaging frameworks that resonate with diverse US consumer audiences and drive engagement at every stage of the funnel

- Write and direct copy across all consumer-facing touchpoints - ads, landing pages, emails, social posts, direct mail, and more

- Ensure all content is clear, compelling, and consistent with Nielsen's brand voice while being optimized for B2C conversion

- Build and maintain a content calendar that supports the demand generation team's campaign pipeline and recruitment goals

Creative Production & Volume Management

- Manage the daily production of creative assets at the volume required to support an always-on, multi-channel recruitment program

- Develop efficient workflows and asset management systems that keep production organized and on schedule

- Partner with agency partners and freelancers to extend capacity when needed, maintaining quality and brand standards across all external output

- Ensure creative assets are properly versioned, tagged, and delivered to channel owners on time

Testing, Iteration & Performance

- Collaborate closely with the Demand Generation Manager to build and execute a structured creative testing agenda - headlines, visuals, formats, CTAs, and more

- Analyze creative performance data and translate findings into actionable improvements to messaging, design, and content strategy

- Approach every campaign with a test-and-learn mindset, treating data as a creative tool rather than a constraint

Cross-Functional Collaboration

- Work hand-in-hand with the Demand Generation team to ensure creative is built to perform, not just to impress

- Partner with Brand and Communications teams to maintain consistency across consumer-facing touchpoints

- Collaborate with agency partners, briefing clearly, reviewing critically, and ensuring all external creative meets the bar

- Contribute to broader marketing planning and share creative learnings openly across the team

Qualifications

- 6-9 years of experience in creative, content, or brand roles with a strong B2C and performance marketing focus

- A dual skillset across creative design and content/copy - you can concept, write, and art direct, and you know how to bring those disciplines together to drive results

- Proven ability to produce high volumes of creative content without losing quality, in a fast-paced, always-on environment

- Strong understanding of what works across digital and social channels - you know how to design for Meta, TikTok, programmatic display, email, and direct mail differently

- Experience working with and managing external agency partners and freelancers

- A test-and-learn mindset with the analytical fluency to read performance data and apply it to creative decisions

- Expert-level proficiency in Google Workspace (Gmail, Calendar, Drive, Docs, Sheets, Slides)

- Proficiency in design tools such as Adobe Creative Suite, Figma, or equivalent

- Strong working knowledge of AI tools (e.g. Claude, ChatGPT, Midjourney, Adobe Firefly) and the ability to use them to accelerate creative development, ideation, and production

- Expert-level written and verbal English communication skills; able to write sharp consumer copy and present creative work confidently to senior stakeholders

- Highly collaborative - you build strong relationships across functions and are energized by working closely with a performance-focused team

- Comfortable managing multiple projects simultaneously with strong attention to detail and a commitment to deadlines

Nice To Have

- Experience in panel recruitment, audience research, or consumer incentive programs

- Background in direct response creative or direct mail

- Experience creating content that reaches diverse and multicultural US audiences

- Familiarity with DAM (digital asset management) systems and creative workflow tools

Why Nielsen

This is a high-impact, high-visibility role at the center of one of Nielsen's most important growth priorities. You'll have real creative ownership, a team that values both craft and performance, and the opportunity to build something from the ground up. If you want a role where your work is seen, tested, measured, and genuinely matters - this is it.

Additional Information

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives