Key Responsibilities - Shape Strategy at the Top: Present complex insights to SharkNinja executives, including the CEO, CCO, and EVPs, using expert storytelling to influence product development and marketing strategies.
- Be the Consumer Advocate: Identify unmet needs, observe the non-obvious, and guide early-stage product development to create groundbreaking innovations.
- Drive Innovation: Translate consumer feedback, including latent needs and dissatisfaction, into actionable recommendations that transform product features and offerings.
- Lead with Expertise: Operate autonomously as a Subject Matter Expert in consumer insights, synthesizing complex data into a clear, strategic narrative.
- Own Research Execution: Develop, manage, and execute research plans, ensuring they align with budgets and organizational goals.
- Develop an Unstoppable Team: Set up your team for success, and cultivate their ongoing growth and development.
Desired Skills and Experience - Insights Mastery: Deep expertise in qualitative and quantitative methodologies, with a track record of designing innovative research approaches.
- Executive Presence: Confidence and clarity when presenting insights to senior leaders, driving alignment across stakeholders.
- Early-Stage Vision: Experience shaping product directions in early development phases, balancing consumer needs with business opportunities.
- Strategic Mindset: Ability to balance big-picture thinking with attention to detail, synthesizing data from various sources into actionable strategies.
- Adaptability: Thrives in fast-paced, ambiguous environments, leveraging experience to create paths forward where none exist.
- Mentorship: Proven track record of cultivating talent, invested in team success and fostering the team's accountability
- Active Listener and Clear Communicator: Fosters teamwork, builds trust, clearly communicates insights-data and impact-and drives product improvements and marketing strategy based on consumer feedback and market needs.
- Time Management: Ability to set the team's direction to deliver on business asks as well as own research deliverables from end to end
Qualifications - Required: Willingness to be in-office 3 days a week to foster collaboration and impact.
- Bachelor's degree in Marketing, Psychology, or a relevant quantitative field.
- 5-10 years of consumer research experience, with CPG industry experience preferred.
- Expertise in methodologies such as Concept Testing, TURF, Pricing Sensitivity Studies, and Packaging Tests.
- Proven ability to moderate focus groups and conduct one-on-one interviews.
- Experience with IHUTs and online/in-store shelf assessments.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$93,800-$153,100 USD
