JOB SUMMARY:We are seeking a Customer Insights Manager to join the Customer Insights team. This role is part of a market research strategic team whose mission is to embed customer thinking into everything we do. You will be responsible for defining, developing and implementing quantitative and qualitative research methodology and strategy. You will manage the execution of research projects across our family of brands (Slurpee, Big Bite, Big Gulp, Stripes, etc.) and across our different channels.
You thrive at working in a fast paced retail environment and thrive at utilizing market research to develop unique customer insights. You are good at influencing stakeholders across marketing, merchandising, operations, finance, and loyalty teams. This is a great opportunity for someone who can think strategically but also dive deep into data to identify untapped opportunities.
KEY DUTIES AND RESPONSIBILITIES: - Design, execute and lead all aspects of primary (both qualitative and quantitative) research studies leveraging best-in-class tools, such as Alida, Qualtrics, Alchemer, Google Analytics, Medallia and more.
- Partner with internal stakeholders to work through unique business questions to gain an understanding of their needs and identify how customer data can help guide their business decisions.
- Problem solving across multiple dimensions (ex: Shopper behavior decomposition, Brand and Innovation testing) and creating a compelling story telling to influence Senior Leaders in Marketing and across the 7-Eleven organization.
- Design Customer research frameworks and synthesize data and analysis (e.g., A/B testing) to generate actionable insights to inform Business Strategy.
- Ensure data accuracy, aligning data sets to stakeholders27 objectives for reporting and analysis.
- Review large data sets from various sources to identify relevant and actionable information.
- Keep research project pipeline up to date and ensure deadlines are met.
EDUCATION AND EXPERIENCE:
EDUCATION: Bachelors / 4 yr degree
YEARS OF EXPERIENCE: 5+ yrs
SPECIFIC KNOWLEDGE AND SKILLS:
- Bachelor27s degree in business administration, marketing, finance, statistics, economics, or related field.
- 5+ years experience in Customer Insights with expert knowledge in qualitative and quantitative methods.
- Demonstrated hands-on experience independently designing and conducting qualitative and quantitative research.
- Proficiency in Microsoft Excel, Word, and PowerPoint required.
- Proficiency with manipulating large datasets, data analysis (Tableau, Power BI, Databricks, SQL, python) is a plus.
- Statistical analysis & hypothesis testing (A/B testing, regression, segmentation) is a plus.
- Experience with Customer Feedback Management Platforms such as Qualtrics, Alida, Medallia, InMoment, Clarabridge preferred.
- Strong storytelling skills, especially as it relates to presenting information and research in a concise and helpful manner.
- Highly organized and strong attention to detail. Able to handle multiple projects simultaneously.
- Curious self-starter who enjoys digging into data.
- Excellent oral and written communication skills; ability to lead presentations with executives.
- Ability to solve problems both independently and as part of a team through a structured approach.
- Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor.
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