IPG MediaBrands

Manager, Communications Design

IPG MediaBrands$80K — $90K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of experience in media, publisher, or communications disciplines
  • 1+ years of experience managing or developing staff
  • Strong media planning skills with the ability to teach others
  • Excellent written and verbal communication skills
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint)

Responsibilities

  • Create detailed media plans and planning scenarios
  • Ensure timely, accurate delivery of team requests and maintain organized documentation
  • Develop client-facing tracking documents for categories, culture, and competition
  • Collaborate with teams to draft RFPs for internal and external partnerships
  • Manage flowchart development and ensure media plans meet business goals
  • Produce audience and communications data for plan development
  • Contribute to ideation sessions, generating creative communication ideas

Benefits

  • Professional development opportunities
  • Collaborative team environment
  • Exposure to various media and communication strategies
  • Access to advanced planning tools and resources
  • Opportunity to work with diverse clients and partners
Full Job Description
Position Summary

As Manager, Communications Design, you are managing the production and application of accurate and insightful consumer, cultural relevant, media and market intelligence to contribute to an impactful communications/media plan. With direction from your Associate Director or Director, you take the strategic design imperatives (Strategy On A Page: SOAP) and communications idea and deploy a variety of data and intelligence to identify and prioritize the best communications channels.

In this role, you are leading the preparation of the communications/media plan flowchart via MediaTools or Lumina and ensuring the communications plan is built on solid, data rich fundamentals. Working with partnerships, media publishers/ distributors/ suppliers, and your communications design team, you ensure the accuracy of the inputs required for the development of the media plan flowchart. The manager will develop junior talent and teach media planning fundamentals to internal teams and clients alike.

Responsibilities
• Create accurate substantiated and detailed media plans and media planning scenarios
• In charge of timely, accurate delivery of day-to-day requests from the team along with disciplined and organized call-reports and timely follow-throughs
• Organize and develop client-facing category, culture and competitive tracking documents
• Work with the Associate Director and Partnerships team to develop the RFP to brief internal partnership's/ SBU team and external partners
• Manage the team output and development of the flowchart including oversight of the plan being accurately produced within Ripple/ MediaTools/Lumina to address the reach/frequency and business goals
• Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques
• Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea.
• Responsible for timely, accurate delivery of day to day requests from the client and internal team
• Responsible for maintaining impactful media plans; oversight of brand media plans, financials, ATBs and billing documentation internally and for the client
• Leads internal, client and partner agency status calls and updates; organizes and coordinates call-reports and ensures that follow-ups are documented and carried out in a timely manner
• Digests the client's goals/target and leads compiling planning inputs - competitive reporting, syndicated audience research, landscape trends, campaign learnings

Required Skills & Experience
• Experience in an integrated planning role in media, publisher / vendor, or communications discipline
• Media planning skills must be sufficient and able to be taught to junior team members
• Ability to delegate, develop and oversee direct reports
• Excellent written, verbal communication and presentation skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Desired Skills & Experience
• 4+ years relevant experience with 1+ years of experience in managing or developing staff
• Category or audience experience as relevant per assignment
• Strong time-management and organizational skills
• Proven problem-solving ability

Salary Range

$80,000-$90,000 USD

About IPG MediaBrands

The Interpublic Group of Companies, Inc. is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Learn more about IPG MediaBrands
Size
13,000 employees
Industry
Founded
2009

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