Hiring Requirements:We're looking for a strategic, insightdriven Commercial Insights Manager to elevate how we collaborate with key retail partners. You'll transform complex commercial, customer, shopper and category data into clear, compelling stories that explain the "why" behind performance and drive faster, smarter decisions for both our customers and our business.
You'll serve as the primary insights partner for major retailers, delivering objective, actionable recommendations that unlock mutual growth. You'll also modernize how insights are generated by leveraging new technology and emerging AI tools to improve efficiency, automate reporting, and accelerate speedtoinsight.
Key Responsibilities:Category Insights Partner for Retail Customers- Act as the primary insights partner for key retail customers, delivering unbiased insights that grow the category and improve shopper navigation.
- Build strong, collaborative relationships with customer category teams and proactively surface opportunities and risks proactively.
- Lead category reviews with factbased recommendations, clear metrics, and concise storytelling that simplifies decisions.
- InsightLed Decision Support
- Embed insights into JBPs, promotional reviews, and strategic conversations, ensuring decisions are grounded in clear, outcomefocused narratives.
- Deliver decisionready communication and monthly performance scorecards with fresh insights, prioritized actions, and followthrough.
CustomerCentric Insights & Analytics- Analyze category, shopper, and market trends to identify growth opportunities, risks, and whitespace.
- Leverage syndicated, retailer, and internal data to produce dashboards, scorecards, and executiveready insights that highlight the true drivers of performance.
- Planogram & Space Optimization
- Create and update planograms that support category strategy, innovation key placement, and merchandising excellence.
- Recommend improvements to spacetosales, days of supply, and inventory efficiency, ensuring layouts reflect shopper behaviour and retailer strategy.
Technology, Tools & AI Enablement- Leverage new technology and emerging AI capabilities to automate reporting, modernize processes, and accelerate speedtoinsight across the organization.
- Build and enhance tools, dashboards, and automated reporting solutions that improve efficiency, reduce manual work, and elevate insight quality
CrossFunctional Collaboration- Partner with Sales, RGM, and OMNI Marketing to align insights with customer strategies, pricing, innovation, assortment, and execution.
- Ensure insights are integrated into core commercial processes and support enterpriselevel decision making.
Experience & Education:- Bachelor's degree in Business, Marketing, Finance, Economics, or a related field
- 5-7 years of CPG experience in Category Management, Customer/Commercial Insights, Category Advisership, Sales Analytics, or related roles
- Strong understanding of the Canadian retail and shopper landscape
- Experience managing National customers (eg. Walmart, Sobey, LCL) is considered an asset.
- Proficiency with syndicated data (Nielsen IQ, Numerator, Shopper Intelligence) and retailer data platforms such as Circana/IRI, Retail Link, dunnhumby, LDIA, or other customer portals
- Experience with planogram/category tools (JDA/Blue Yonder, Apollo)
- Advanced analytical skills with strong Excel and PowerPoint capability
- Strong communication, presentation, and storytelling skills, with the ability to influence senior leaders and customer teams by turning complex data into clear, compelling insights
- Curious, creative, and insightdriven, with a proactive, actionoriented mindset
- Comfortable navigating ambiguity and leveraging new technology and AI to improve efficiency and insight generation
The annual salary range for applicants is: $90,000 - $135,000, which does not include discretionary bonus compensation or our comprehensive benefits package. Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level, among other factors.
Growth Opportunities: Bimbo Canada is committed to personal and professional growth. We offer training, development, and advancement opportunities both domestically and internationally.
Innovation: Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.
The Bimbo Way:We believe in the special dignity and value of the human person.We believe that as people we form one community and we believe that this community is focused on getting results.We do this by competing and winning in the market with superior quality in everything we do.We believe in being sharp operators; that is, being very, very good at what we do, and always acting with integrity so that as a company we can transcend and endure for a very long time. That's the Bimbo Way.
