Job Overview:Using both syndicated research, account data (Scintilla and MADRID) and ad hoc studies, the Category Insights Manager uncovers new ways to grow categories that will ultimately differentiate Give & Go at Walmart and Sam's. The Category Insights Manager develops the facts that support Give & Go's Sales & Marketing strategies and objectives and translates these into actions that can further Give & Go's success. Responsible for continuous assessment identifying opportunities, risk and white space and share gaps.
Key Responsibilities: - Collaborate with Sales, CM, Category and PD (Frozen & Kits) and other key business stakeholders to translate ideas and insights into innovative solutions that inform the development of/support business strategies.
- Support the full process of customer line reviews, utilizing Walmart tools translating insights into executional plans.
- Provide product-specific recommendations aligned with WM/Sam's and G&G strategy.
- Continually monitor and advise on general market trends impacting Give & Go's business
- Provide foresight into consumer trends to help predict future market developments
- Continuous assessment of current portfolio and mix. Proactively recommend changes ahead of LRs.
- Owner-continue developer of key reporting such as sales performance (item level), contribution tracker, scorecard, forecast, funnel, and others.
- Support Innovation Pipeline development via trends and research.
- Use analytics to identify innovation opportunities that match consumer and customer trends.
- Analyze performance of existing/innovation to improve future PD and promotional effectiveness
- Develop and present monthly and quarterly business reviews by category to WM Team + Cross functionals.
Recipe for Success: - Completion of a university degree in business and/or marketing
- Minimum 3 years' experience in market research or in a field that requires analysis of information
- Strong analytical market research and trend analysis
- Previous experience using Nielsen, Circana, and/or Walmart Scintilla, Sam's MADRID
- Demonstrated ability to distil complex information and analysis into clear and actionable recommendations
- Experience working with diverse groups in multiple locations
- Excellent written and verbal communication, analytical, problem-solving and risk assessment skills
- Expert-level experience using MS Office (Word, Excel, Outlook, PowerPoint)
- Ability to work independently and in a team environment
What we can offer:
- As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.
- Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.
