Description
Manager Business Development
Job Responsibilities
• Manages a diverse portfolio of early-stage, later-phase, and mid-market companies within the assigned regional customer segment, guiding opportunities from lead generation through qualification while strategically triaging based on deal size.
• Leverages AI-driven platforms, digital tools, and automation to scale outreach, optimize targeting, and streamline lead qualification processes.
• Identifies and qualifies prospective clients and partners for clinical research services.
• Generates, assesses, and prioritizes sales leads in alignment with business development objectives and clinical research capabilities.
• Conducts account research to inform engagement strategies and drive customer-centric outreach.
• Contacts prospective customers to identify opportunities.
• Prepares and implements the sales process and proposal development process, which includes collecting client perspectives to collaborate on preparing proposal documents and identifying and inserting win themes.
• Cultivates and maintains strong relationships with both prospective and existing clients to develop long-term partnership opportunities (including actively attending conferences and road shows aligned with the region they support).
• Collaborates closely with Account Development Managers (ADMs) and the regional Business Development directors to support strategic pursuits.
• Maintains accurate records of all sales activities, leads, and client interactions within Salesforce CRM.
• Supports the development of internal sales reporting, metrics tracking, and forecasting processes.
• Stays current with industry trends, competitor offerings, and client developments to refine sales strategies.
• Collaborates with marketing, business development, and sales operations teams.
• Performs other duties as assigned to support the broader sales strategy and organizational growth.
Qualifications
Education Requirements
Min/Preferred
Education Level
Description
Minimum
4 Year / Bachelor's Degree
Bachelor's degree required; degree in Business, Marketing, Life Sciences, or related field preferred.
Additional Qualifications
• Experience in a sales, marketing, commercial operations, or business development role, preferably within the healthcare, pharmaceutical, or CRO industry, with other industries considered based on transferable sales skills.
• Results-driven with strong action orientation and the ability to move quickly and decisively.
• High energy and entrepreneurial mindset, with creative problem-solving skills.
• Strong data orientation with the ability to analyze information and adapt strategies accordingly.
• Proven ability to work effectively in a fast-paced, agile, and team-oriented environment.
• Experience using Salesforce or similar CRM tools for pipeline and activity management.
• Strong skills in Microsoft Office Suite (Word, Excel, and PowerPoint).
• Excellent verbal and written communication, interpersonal, and presentation skills.
• Ability to travel up to 10-30% for team meetings, training, or industry events.
Critical Skills
• Sales Strategy & Prospecting
• Closing Deals & Negotiation
• Pipeline Development & Forecasting
• Client Discovery & Qualification
• Industry & Product Expertise (including market insights)
• Communication & Presentations
• Relationship Management (both internally and externally)
• Operational Efficiency & Strategic Thinking
US ONLY
Years of experience required
Five (5)+ years of relevant experience including account development management experience (this could be in an SDR, BDR, or Inside Sales role).
Physical Requirements: Position requires: ability to occasionally move about inside the office to access filing cabinets, office equipment, etc. and to move between office locations; ability to maintain a stationary position for prolonged periods of time; ability to occasionally manipulate (e.g., lift, carry, move) office items and packages of light to medium weights of 10-35 pounds; ability to constantly operate a computer and other office productivity equipment (e.g., scanner, phone, printer, copier); ability to perceive and assess written materials for prolonged periods of time; and ability to frequently communicate with colleagues on the phone, by email, and in-person.
Work Environment: This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets. The noise level in the work environment is low. This is a largely sedentary role.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position may include a company car or car allowance, Health benefits to include Medical, Dental and Vision, Company match 401k, eligibility to participate in Employee Stock Purchase Plan, Eligibility to earn commissions/bonus based on company and individual performance, and flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos complies with all applicable federal, state, and municipal paid sick time requirements.
Salary Range:
$79,800.00 - $139,600.00
The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role.
Additional Information
Summary
The Business Development Manager (BDM) plays a critical role in proactively identifying and qualifying new business opportunities within a regionally organized customer segment. This role is responsible for managing early engagement with customers end-to-end, from initial identification through sales execution. Leveraging AI-driven tools and digital platforms, the Business Development Manager drives scalable outreach strategies and continuously refines targeting approaches based on data insights. They will develop and execute sales strategies aligned with therapeutic priorities, client needs, and business objectives. They will build strong client relationships and support regional Business Development leaders on opportunities, contributing directly to revenue growth and strategic partnership development.
