Glidewell

Manager - Brand & Product Management

Glidewell • $109K — $145K *
Irvine, CA 92620In-Person
Healthcare
5 - 7 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing or related field required
  • Minimum five years of marketing leadership or related experience
  • Prior experience in science/technical, medical device, healthcare, or dental industries is essential
  • Strong understanding of product development, brand strategy, and market intelligence
  • Exceptional communication and collaboration skills across cross-functional teams

Responsibilities

  • Manage brand marketing and product development to align with corporate goals
  • Develop business plans and reports to drive product strategies
  • Align and facilitate cross-functional teams to maintain product roadmap
  • Evaluate incoming product concepts and prioritize initiatives
  • Create proposals and executive summaries to foster adoption
  • Collaborate with finance and production teams for strategic pricing
  • Drive metrics for revenue and user engagement through marketing initiatives

Benefits

  • Career training and development opportunities
  • Support for professional growth and skill refinement
  • Mentorship and coaching for personal development
  • Work with cross-functional teams in a collaborative environment
Full Job Description
Description

Position at Glidewell Dental

Essential Functions:
  • Manages brand marketing and product development, ensuring alignment with corporate objectives.
  • Partners with stakeholders to define corporate strategic objectives related to the designated product portfolio.
  • Develops business plans, feasibilities, roadmaps, reports, and other business intelligence for review by management, peers, and stakeholders across the organization to drive product development and marketing activities.
  • Aligns cross-functional teams and contributors around approved plans and facilitates success by keeping plans on track and in focus.
  • Reviews and prioritizes incoming product concepts, ideas, applications, and initiatives.
  • Creates proposals, pitches, and executive summaries to drive adoption.
  • Partners with corporate finance teams, production management, and other stakeholders to establish pricing relative to market trends and margin objectives.
  • Evaluates projected return on investment (ROI) for new products, marketing initiatives, and other programs. Partners with Finance to report on the actual ROI.
  • Maintains product development priorities and roadmaps with management and cross-functional stakeholders.
  • Collaborates with cross-functions stakeholders to ensure a smooth and seamless transition of new product development from scale up to launch, both internally and externally, both on time and to spec.
  • Develops brand strategies for assigned product lines, applying customer insights, internal data, and market intelligence to build awareness and drive qualified leads.
  • Executes brand strategies and programs to achieve revenue, profitability, growth, and user objectives (i.e., active, new and restart customers, revenue and units per active, churn rates, lifetime value (LTV), associated key performance indicators (KPIs), etc.).
  • Develops and executes activity plans driving awareness, engagement, leads, and purchases.
  • Facilitates the development of customer-facing content and support implementation through support teams, e.g., Glidewell Marketing, Customer Experience teams, Glidewell Direct, etc.
  • Hires, manages, develops, reviews, and sets goals for department and staff.
  • Manages staff in accordance with Company policies and procedures. Enforces adherence to Company policies and procedures.
  • Coordinates with Human Resources and management in a timely manner on all employee relations matters.
  • Ensures all direct reports understand the performance standards of their department and have a clear understanding of their own individual performance.
  • Serves as both coach and mentor to staff in areas of problem solving, decision-making, process improvement, and personal growth.
  • Promotes career training and development of direct staff to support the ongoing acquisition and refinement of skills and knowledge, including job mastery and professional development.
  • Performs other related duties and projects as business needs require at direction of management


Education and Experience:
  • Bachelor's degree in Marketing or related field required.
  • Minimum five (5) years of marketing leadership or related experience.
  • Prior science/technical, medical device, healthcare/dental background required.

Pay Range: $109,000.00 - 145,000.00/yr

About Glidewell

Glidewell is a privately owned dental technology company that provides dental products, services, and education to dental professionals. The company is based in Newport Beach, California and has additional locations in Irvine, California; Louisville, Kentucky; and Dallas, Texas. Glidewell is known for its innovative dental products and services, including BruxZir Solid Zirconia, the most prescribed brand of full-contour zirconia in North America.
Learn more about Glidewell
Size
6,000 employees
Industry
Healthcare
Founded
1970
* Ladders Estimates

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