Sephora USA

Manager, Brand Marketing, Makeup

Sephora USA • $117K — $131K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in marketing and/or brand management, preferably in agency, retail, or beauty sectors.
  • Strong digital and social media marketing knowledge.
  • Proven problem-solving abilities with a proactive approach.
  • Excellent presentation and communication skills.
  • Exceptional organizational and time management capabilities.
  • Strong relationship-building and leadership skills across diverse teams.
  • Flexible mindset with a genuine passion for Sephora and its marketing initiatives.

Responsibilities

  • Act as the primary marketing contact for 20+ makeup brand partners, establishing trusted relationships.
  • Guide senior brand leaders on strategic and tactical marketing opportunities.
  • Create marketing recommendations to fulfill shared business goals.
  • Advise brands with limited resources on effective use of their marketing investments.
  • Develop collaborative marketing programs that enhance brand participation and category growth.
  • Analyze ROI on marketing programs, using data to inform strategic recommendations.
  • Manage Beauty Insider sampling and promotional plans to optimize brand investments.

Benefits

  • Comprehensive health plans including medical, dental, and vision coverage.
  • Competitive 401k plan with a 4% match and student debt retirement options.
  • Flexible work/life balance policies including PTO and protected leave.
  • Built-in career growth opportunities with training and reimbursement.
  • Employee discounts of 30% on merchandise and opportunities for freebies.
  • Access to mental health and financial coaching resources, alongside volunteer matching opportunities.
Full Job Description
Job ID: 296904
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Work Location: Hybrid Schedule

Your Role at Sephora:

Ready for a career glow up? As a Brand Marketing Manager, Makeup, you'll be responsible for establishing marketing plans for Sephora brand partners that drive sales and keep Sephora competitive and beloved by clients. The work you do will impact beauty, as you partner with brands to optimize programs using Sephora's marketing levers and build strategies that deliver mutual growth. You'll be part of a team that's united in beauty, supported by those who are equally passionate about brand growth, client engagement, and innovative marketing.

What You'll Do:
  • Serve as the main marketing contact and trusted advisor for 20+ makeup brand partners, building strong relationships and deep knowledge of their business priorities, products, and goals.
  • Guide senior brand marketing leaders on both strategic and tactical opportunities to help their brands win at Sephora.
  • Develop marketing recommendations across sampling, social media, paid media, and consumer messaging to achieve shared business objectives.
  • Advise select brands with limited marketing resources on broader strategy and the most effective use of their investments, both within Sephora and beyond.
  • Build collaborative marketing programs that secure brand participation in key Sephora initiatives and support category growth.
  • Analyze and report on ROI for Sephora and brand marketing programs, using data to make recommendations that create win-win outcomes.
  • Manage Beauty Insider sampling and promotional plans, identifying ways to optimize brand investment while meeting Sephora's business needs.
  • Identify opportunities for new co-op marketing programs and partnerships, and help build the business case for innovative ideas.
  • Partner cross-functionally with merchandising, creative, store marketing, store education, loyalty, and analytics teams in a highly matrixed organization.
  • This is an individual contributor role but you will have the opportunity to mentor junior team members

What You'll Bring:
  • 5+ years of experience in marketing and/or brand management; agency, retail, and/or beauty industry experience preferred.
  • Strong background in digital, social media, and non-traditional marketing.
  • Strong problem-solving skills, with the ability to anticipate obstacles and quickly generate alternative solutions.
  • Honed presentation skills and confidence presenting a point of view in multiple settings, including leadership forums.
  • Effective written and verbal communication skills.
  • Exceptional organizational and time management skills.
  • Proven ability to lead, build relationships, and work effectively across highly cross-functional teams.
  • A positive, flexible, roll-up-your-sleeves mindset and passion for Sephora, its clients, and its marketing programs.

What You'll Get:

The annual base salary range for this position is $117,895.00 - $131,765.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant's qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. This job will be posted for a minimum of five days.
  • Caring Community. You'll collaborate with teammates who are equally passionate about innovating and driving the industry forward - together, united in beauty.
  • Fulfilling Path. Your career transformation starts here, with opportunities that will challenge, stretch and develop your skills.
  • Meaningful Work. As you make an impact on beauty, you'll feel and see the positive change (consumer, industry, and social) that your individual voice is a part of.


Rewards as Unique as You:

Some benefits have eligibility requirements and may depend on job classification and length of employment.
  • Health. Choose a healthcare plan to fit you and your family's needs with medical, dental, and vision coverage. Sephora also fully covers our employees' disability and life insurance.
  • Wealth. We offer a competitive 401k with 4% match as well as FSA and HSA programs. We also offer a Student Debt Retirement plan, where your student loan payments qualify to earn the 401k match from Sephora.
  • Balance. You'll be empowered to find the perfect blend of work/life balance that actually works for you with PTO, flexibility, protected leave, and more.
  • Growth. Career growth is built into every role, with access to training, development, and tuition reimbursement.
  • Perks. Think you've tried it all? Enjoy a 30% discount on all merchandise/services, opportunities for free product or "gratis," and flash sale discounts on LVMH brand products.
  • Support. Join a team that truly cares - with free mental health and financial coaching resources with 24/7 access to Modern Health and Financial Finesse. Plus, volunteer and donation matching.


About Sephora USA

Sephora is a French multinational retailer of personal care and beauty products. Founded in 1970, Sephora has become a leading beauty retailer with over 2,600 stores in 34 countries worldwide. Sephora USA, Inc. is a subsidiary of Sephora and operates over 500 stores in the United States. Sephora offers a wide range of beauty products including makeup, skincare, fragrance, haircare, and bath and body products. The company is known for its innovative retail concept which allows customers to try products before they buy them. Sephora is committed to providing its customers with a unique and personalized shopping experience.
Learn more about Sephora USA
Size
10,000 employees
Industry
Founded
1998

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