Manager, Brand Marketing in
Novato, CA where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values
results, caring and learning.What will you be doing?- Lead Seasonal Marketing Campaigns: Develop promotional marketing plans in partnership with Merchandising, Analytics, and Finance teams
- Drive Omni-Channel Marketing Strategies: Ensure all marketing tactics align with overall brand strategy and customer experience goals
- Lead Cross-Functional Collaboration: Provide leadership to cross-functional project teams responsible for executing key marketing initiatives
- Manage Promotions & Brand Initiatives: Spearhead programs focused on enhancing customer experience, brand perception, and customer loyalty
- Manage Vendor Partnerships & Co-Op Programs: Manage vendor relationships, co-op budgets, creative approvals, proofs, and recap reporting
- Develop & Lead Talent : Provide ongoing coaching, mentorship, and performance feedback to direct reports
Perks you will enjoy!- Our Shoe Discounts: No matter your style, we've got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
- Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
- Get Paid When You Want: Access your money as you earn it and request your earnings before payday
- Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
Qualifications that make you the perfect fit!- Bachelor's degree in Marketing, Business, or related field strongly preferred
- 5+ years of experience in Marketing, Account Management, or related roles
- Retail marketing experience preferred
- Strong leadership, communication, and project management skills
- Ability to thrive in a fast-paced, detail-oriented environment
- Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook
Vionic is part of Caleres Inc., a diverse portfolio of 15 global footwear brands including Sam Edelman,Famous Footwear,Naturalizer,Allen Edmonds and more. The Caleres' legacy includes more than 140-years of craftsmanship, a passion for fit and business savvy, with a mission to continue to inspire people to feel great...feet first.
Please note that the pay range provided is a good faith estimate for the position. The final compensation offer will be determined after reviewing relevant factors, which include a candidate's qualifications and experience.
