Manager Brand Influencer and Talent Partnerships

$80K — $100K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Marketing, or a related field
  • 5+ years of experience in social media and/or digital marketing
  • Familiarity with the influencer/creator industry
  • Proven ability to develop and execute creative concepts
  • Strong understanding of social trends and emerging platforms

Responsibilities

  • Develop and execute brand influencer campaigns to enhance brand visibility and engagement
  • Manage brand influencer strategies aligned with the company's growth strategy
  • Coordinate influencer strategies for key events and social commerce collaborations
  • Build and nurture relationships with influencers, agencies and stakeholders
  • Analyze social media trends for brand exposure opportunities
  • Collaborate cross-functionally to support integrated marketing campaigns
  • Evaluate and report on the effectiveness of influencer strategies

Benefits

  • Competitive compensation
  • Paid time off
  • Employee assistance program
  • Parental leave
  • Paid volunteer hours
  • Company discounts
  • Health care benefits starting on day 1
  • 401(k) plan
  • Tuition reimbursement
Full Job Description

Your Opportunity, Your Team

The Manager of Brand Influencer & Talent Partnerships supports QVC and HSN. He or she will develop & lead new/innovative creator & influencer programs, brand advocacy initiatives, and other people-powered commerce & marketing opportunities, ensuring our focus on evolving how QVC and HSN tell stories in alignment with brand across current, new & emerging channels.

Where You'll Work

This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE,or NJ. Relocation assistance is not available for this role.

What You'll Do

  • Develop and execute consumer-facing brand influencer campaigns that elevate QVC and HSN's brand, product and entertainment offerings, driving increased reach and relevancy of our brand, revenue growth, customer expansion, and engagement across owned & external social platforms, & more.
  • Manage the Brand Influencer strategies aligned to QVC Group's Growth / WIN strategy, working in collaboration with partner teams to create and implement an integrated plan.
  • Manage planning and execution of brand influencer strategy for key tent-pole events, including brand/social commerce event collaborations supporting the Growth Strategy, such as TikTok Shop Super Brand Days.
  • Cultivate and maintain strong relationships with agencies influencers and key stakeholders.
  • Monitor social media trends and proactively identify opportunities for positive brand exposure via influencer/talent strategy across broadcast, streaming, social and digital.
  • Collaborate cross-functionally with brand, growth marketing, merchandising, digital, programming, social commerce and streaming teams to support integrated omnichannel campaigns.
  • Measure and report on brand influencer effectiveness, using insights to optimize future strategies.

What You'll Bring

  • Bachelors degree in Business, Marketing or a related field
  • 5+ years of social media and/or digital marketing
  • Knowledge of the influencer/creator industry including talent, social trends, & emerging platforms
  • Prior experience in developing and executing creative ideas and concepts required

#LI-ST4

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

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