Manager, Area Sales

AB InBev Growth Group$84K — $100K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • High school diploma or equivalent required; Bachelor's Degree preferred.
  • 2+ years of industry experience, ideally in sales or a related field.
  • Thorough knowledge of company products and industry best practices in beer and merchandise.
  • Excellent organizational and communication skills.
  • Intermediate to expert-level proficiency in office-related software.
  • Ability to build effective relationships with employees, customers, and third-party partners.
  • Significant travel and driving expected.

Responsibilities

  • Manage and coach a team of Brand Development Representatives (BDRs) on execution priorities and market activations.
  • Oversee forecast bias and accuracy; ensure timely fulfillment of Low Orders via OnePortal.
  • Ensure efficient movement of limited, specialty, and seasonal products to avoid inventory excess.
  • Meet regularly with wholesalers for consistent and effective communication.
  • Maintain knowledge of pricing structures; align wholesaler pricing and provide strategic feedback.
  • Engage with and influence wholesaler partners to leverage programs and incentives effectively.
  • Communicate chain commitments, SKU requirements, and STR dates for smooth product launches.
  • Call on high-value on-premise and off-premise accounts, as well as key retail accounts.

Benefits

  • Health benefits including Medical, Dental, Vision, Wellness, and Tax-Advantaged Savings and Spending Accounts.
  • Life Insurance and Disability Income Protection.
  • Generous Parental Leave and FMLA policies.
  • 401(k) Retirement Savings options with a company matching contribution.
  • Chance to work in a fast-paced environment among a company of owners.
  • Free Beer!
Full Job Description
SALARY: $84,800 - $100,700, bonus eligible

LOCATION: Karbach Brewing Company

ROLE SUMMARY: The Area Sales Manager (ASM) is accountable for serving as the primary liaison for all wholesaler partners. This position plays a vital role in providing wholesalers with a clear knowledge of all products and programs to ensure that sales strategies are executed on the brewery's behalf. The ASM may be responsible for managing a team of Brand Development Representatives (BDRs) that cover a portion of the territory. The Area Sales Manager monitors inventory and assists the wholesaler in product ordering. In addition, the ASM is accountable for maintaining sound and accurate internal communication of company strategy.

JOB RESPONSIBILITIES:
  • Responsible for managing and coaching a team of BDRs to execute priorities, programs and market activations (Home Markets).
  • Manages forecast bias and accuracy and ensure LOW orders are met in a timely fashion via OnePortal .
  • Ensures limited/specialty/seasonal product is moving in a timely fashion to ensure inventory doesn't run long.
  • Meets regularly with wholesalers to maintain sound consistent communication.
  • Maintains knowledge of pricing structures and strategies and assures wholesaler pricing alignment and provides feedback on market pricing to strategy team.
  • Engages and influences wholesaler partners to leverage programs and incentives.
  • Communicates chain commitments, SKU requirements, and STR dates to ensure smooth product launches.
  • Calls on on-premise and off-premise high-value accounts, as well as key account retailers
  • Complete understanding of sales metrics and has ability to utilize data to drive strategy.


JOB QUALIFICATIONS:
  • High school diploma or equivalent required. Bachelor's Degree preferred.
  • 2+ years of industry experience, preferably in sales or related discipline.
  • Thorough knowledge of company products and industry best practices (beer and merchandise).
  • Excellent organizational and communication skills.
  • Intermediate to expert-level proficiency in office-related software.
  • Ability to establish and maintain effective working relationships with employees, customers, and third-party partners.
  • Significant travel and driving expected.


BENEFITS:
  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!

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