As our Manager, Applied Intelligence you will...Lead the performance reporting and analysis for various client engagements, including traditional, digital, and social media programs. The goal is to maximize our clients' return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management.
Be Accountable and Responsible- Work closely with clients to understand measurement and reporting needs, bring thought leadership, and tailor viable web analytics solutions, visualizations, and analytics models
- Proactive at performing exploratory data analysis to understand patterns, identify business drivers, and unearth insights to fuel optimization to improve customer experiences
- Be an expert at creating innovative solutions to solve complex business problems and guide digital transformation for brands across different industries
- Be responsible for owning all aspects of A/B testing from test design to delivering learnings and passionate about harvesting a strong testing culture
- Be the day-to-day analytics resource on multiple client workstreams
- Have the ability to partner with cross-functional teams and manage time efficiently across multiple projects
- Define, drive, and track key performance indicators and success metrics for marketing content/experiences and web development operations
- Be adept at communicating and representing results of analysis in a simple way to clients
These are the qualifications we're looking for- 5-7 years of digital analytics experience with at least 2+ years of experience designing Adobe Analytics or Google Analytics solutions, tagging via Adobe Launch or Google Tag Manager
- 5-7 years of experience in digital measurement, strategic planning, analysis, quantitative research, data modeling, and/or management consulting work in a data-driven environment
- 5-7 years of hands-on experience using data to conclude and presenting to clients and then proposing a learning agenda
- Bachelor's Degree in related discipline or equivalent experience
- Experience in engaging in constructive dialogues with client partners
- Experience managing and mentoring data analytics teams
- Advanced Excel or Google Sheets experience, proficiency with PowerPoint, and comfortability with Google Workspace
- Functional understanding of HTML, CSS, and JavaScript for analytics and marketing tagging purposes
- Knowledge of statistics: hypothesis setting, experimental design, modeling, etc.
- Proficient in applying shared learnings across client engagements
- Exposure to Customer Data Platforms (CDPs), Customer Relationship Management (CRM) or Data Management Platforms (DMPs)
- Strong understanding of digital marketing channels including Email, Display, Paid Search, and Social Media Marketing
- Self-starter with a solution-oriented mindset and experience communicating with clients and cross-functional internal teams
- Exposure to retail, financial, or health industry is a plus
- Basic proficiency with SQL, Python, or R is a plus
- Familiarity with Data Cloud Platforms (e.g. Google BigQuery) is a plus
- Understanding of best practices in web/app tracking and implementation and campaign tracking expertise is a plus
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At MERGE, we're committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.
MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.
