Vayner Media

Manager, Analytics (Media)

Vayner Media$90K — $110K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years experience in digital marketing analytics
  • Proficient in SQL and Python for data manipulation
  • Strong experience with major digital advertising platforms
  • Advanced expertise in data visualization tools like Tableau
  • Knowledge of retail media and performance marketing strategy
  • Excellent storytelling skills to present data insights

Responsibilities

  • Lead daily analytics for client accounts, collaborating with internal teams
  • Establish and test hypotheses to optimize performance metrics
  • Scope and interpret testing results, aggregating insights for stakeholders
  • Develop and maintain customized dashboards for client data visualization
  • Mentor and guide junior analysts on marketing analytics best practices
  • Provide oversight and support for 1-2 junior analysts on projects

Benefits

  • Hybrid work arrangement with flexible in-office requirements
  • Employer-sponsored 401k with matching contributions
  • Comprehensive medical, dental, and vision insurance
  • Unlimited paid time off (PTO) policy
  • Generous caregiver leave for new parents
  • Health and wellness program offerings
Full Job Description
In a Nutshell: The primary role of the Manager is to develop effective and high-quality data analysis, insights, and recommendations that help drive business outcomes. Technical abilities include the following: SQL, Tableau, Python/R, Business Intelligence (BI) best practices. This role will interface with the customer to support their implementation and reporting needs acting in a consulting manner to be a thought leader and offer necessary training. Responsibilities: - Lead the day-to-day analytics on an account, partnering with both internal VaynerMedia and client teams to drive insights and recommendations for client campaigns. - In partnership with the media, strategy and creative teams, establish hypotheses to test tied key metrics to inform decisions, measure media success, and audience performance. - Scope, prioritize, execute tests (or work with measurement partners), and interpret test results. Aggregate learnings for share-out to key client stakeholders. - Build and maintain dashboards: establish partnership with clients in order to visualize data based on client specifications, business goals , and KPIs in order to enable faster insights, recommendations, and tailor reporting to meet ongoing client needs. - Lead and teach analysts and sr. analysts on best practices of marketing analytics. - Provide oversight for 1 -2 analysts/sr. analysts on an account. Qualifications - Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat. - Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle - Strong storytelling capabilities and experience with data visualization tools such as Tableau or equivalent - Experience with Retail Media, omnichannel attribution, Performance Marketing, and/or closed-loop attribution - Proficiency with Python & SQL - Advanced skills in Excel including pivot tables, V-Look Ups, and macros This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time. Exact compensation may vary based on skills, experience, and location. Employer-sponsored 401k with match Medical, Dental, and vision coverage Unlimited PTO Caregiver (Parental) Leave Health and Wellness benefits Base Salary $90,000-$110,000 USD

About Vayner Media

Vayner Media is a digital marketing agency that provides social media and content marketing services to businesses. The company's services include strategy development, creative production, and media planning and buying. Vayner Media has worked with a variety of clients, including PepsiCo, General Electric, and Johnson & Johnson. The company was founded in 2009 by entrepreneur Gary Vaynerchuk and is headquartered in New York, New York.
Learn more about Vayner Media
Size
800 employees
Industry
Founded
2009

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