About the Role Weber Shandwick is seeking an experienced and passionate Analytics Manager to join our team in Washington, D.C. This person will be a key leader in leveraging analytics and AI to inform and empower effective media campaigns at state and national levels for some of the world's most dynamic brands. Reporting to the Head of Analytics, you will partner with major clients across tech, healthcare, and federal agency sectors, translating complex data into the actionable insights that shape winning communication strategies.
This position will be based in our Washington, D.C. office on a hybrid schedule.
About You You are a natural-born data storyteller, driven by a passion for uncovering the "why" behind the numbers. You see analytics not just as a reporting function, but as a strategic tool for creative and impactful communications. Fluent in the language of data, you excel at translating complex findings into clear, compelling narratives that inspire action. You are intellectually curious, a proactive problem-solver, and thrive on collaborating with diverse teams to embed data-driven decision-making into every stage of a campaign. A forward-thinker, you are excited by the potential of AI to revolutionize insights and are eager to pioneer its application in your work.
What You'll Do Insight & Reporting: Lead the scoping and production of social listening reports, campaign performance analyses, and ad hoc analytics deliverables, translating data into compelling insights for clients.
Strategic Counsel: Partner with cross-discipline teams to service client research and analytics requests; design the strategic approach, lead the analysis, and deliver clear, actionable recommendations.
Trend Analysis: Identify, analyze, and interpret significant trends and patterns in complex datasets to inform client strategy and identify opportunities.
Measurement Strategy: Develop and apply strategic measurement frameworks to guide ongoing performance assessment and optimization across paid, earned, and owned channels.
Team Leadership & Mentorship: Evangelize smart data analytics internally and externally, manage complicated deadlines, nurture client relationships, and mentor junior analytics staff.
Innovation: Maintain deep knowledge of new and established analytics tools and platforms, and actively work to embed AI solutions to drive deeper analyses and insights.
What You'll Bring - Basic Qualifications:
- 3+ years of relevant full-time experience in marketing analytics, digital analytics, social listening, or campaign measurement.
- 1+ years of experience managing one or more direct reports.
- Demonstrated experience analyzing and synthesizing data from first-party and third-party sources (e.g., social listening, web analytics, syndicated research).
- Experience analyzing paid, earned, owned, and influencer media strategies.
- Experience engaging and collaborating with large, complex clients; federal government experience is a plus.
- Competencies:
- Strategic Thinking: Demonstrated expertise in translating data and research into high-level strategic insights and actionable recommendations.
- Collaboration: A team player with the ability to work independently while bringing unique analytics skills to large, integrated client teams.
- Ownership & Accountability: The desire and capacity to take full ownership of work tracks, manage complicated processes, and deliver with excellence.
- Client Service: The ability to build trust, nurture client relationships, and make complex data accessible and meaningful to various partners.
- Future-Forward: A strong interest in and understanding of emerging AI tools and their application to data analysis and insight generation.
Salary Range: $86,000 USD - $100,000 USD
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
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