Intuit Inc

Manager 3, Performance Marketing - Credit Karma

Intuit Inc • $213K — $289K *
Oakland, CA 94601In-Person
Consumer Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years of growth or performance marketing experience, with at least 3 years in a people management role
  • Deep expertise in paid acquisition channels (TV/OTT/CTV, SEM, Paid Social, OLV, Programmatic, Affiliate)
  • Proven track record of scaling paid and organic programs to hit aggressive member acquisition and revenue targets
  • Strong analytical skills - comfortable working with large data sets, building business cases, and presenting to senior leadership
  • Experience managing multi-million dollar media budgets
  • Excellent communication and cross-functional leadership skills

Responsibilities

  • Own the end-to-end strategy, execution, and performance of all paid acquisition channels
  • Define the channel investment roadmap and prioritize spend allocation
  • Set channel-level KPIs and OKRs aligned to new member and revenue targets
  • Drive a by channel roadmap with testing and optimizations
  • Oversee and mentor a team of 10-14 channel managers
  • Partner with recruiting to scale the team as the channel portfolio grows
  • Own overall channel reporting and translate data into actionable insights

Benefits

  • Competitive compensation package with a strong pay for performance rewards approach
  • Eligibility for cash bonus and equity rewards
  • Comprehensive health and wellness benefits
  • Regular comparisons across categories of ethnicity and gender for fair pay
Full Job Description
We are looking for a Manager 3, Performance Marketing to own and scale our paid acquisition channels, driving both new member growth and revenue targets. This is a high-impact leadership role that sits at the intersection of performance marketing, organic search, and data-driven strategy. You will lead a team of channel experts and partner cross-functionally with Product, Analytics, Finance, and Brand to build scalable growth programs. In this role, you will report directly to the Head of Growth Marketing for Intuit Credit Karma.

Responsibilities

Channel Ownership & Strategy
  • Own the end-to-end strategy, execution, and performance of all paid acquisition channels - including Paid Search (SEM), Paid Social, Display, Programmatic, Native, Linear TV, OTT/CTV, and Affiliate
  • Define the channel investment roadmap and prioritize spend allocation to maximize new member growth and revenue contribution
  • Set channel-level KPIs and OKRs aligned to new member and revenue targets; hold the team accountable to results
  • Drive a by channel roadmap, with testing and optimizations, along with the channel lead

Team Leadership
  • Oversee, direct, and mentor a team of10-14 channel managers, fostering a culture of experimentation, accountability, and continuous improvement
  • Partner with recruiting to scale the team as the channel portfolio grows

Performance & Analytics
  • Own overacting view of channel reporting and dashboards; translate data into actionable insights for senior leadership
  • Partner with Data Science and Analytics to develop incrementality measurement frameworks across paid channels
  • Drive rigorous A/B testing across creative, landing pages, bidding strategies, and audience targeting

Cross-Functional Partnership
  • Collaborate with the Product Marketing team on go-to-market strategy for new product launches
  • Partner with Product - embedding in product planning cycles to help inform GTM strategy, co-own post-click funnel performance, and close the loop between acquisition quality and downstream member activation and revenue
  • Partner with the Brand team to maintain consistency across paid creative and continually test new messaging
  • Consistently align with Growth Tech on Martech stack across all tracking and measurement needs
  • Work with Finance on budget planning, forecasting, and ROI modeling
  • Align with the Owned & Lifecycle Marketing team to ensure cohesive full-funnel member journeys

Budget & Vendor Management
  • Manage a multi-million dollar paid media budget with accountability for efficiency and performance
  • Negotiate and manage relationships with media partners, agencies, and technology vendors


Qualifications

Required
  • 10+ years of growth or performance marketing experience, with at least 3 years in a people management role
  • Deep expertise in paid acquisition channels (TV/OTT/CTV, SEM, Paid Social, OLV, Programmatic, Affiliate)
  • Proven track record of scaling paid and organic programs to hit aggressive member acquisition and revenue targets
  • Strong analytical skills - comfortable working with large data sets, building business cases, and presenting to senior leadership
  • Experience managing multi-million dollar media budgets
  • Excellent communication and cross-functional leadership skills

Preferred
  • Experience in fintech, consumer tech, or DTC products
  • Familiarity with incrementality testing methodologies (e.g., geo holdout, PSA testing) and media mix modeling
  • Hands-on experience with paid platforms (e.g., Google Ads, Meta Ads Manager, DV360, The Trade Desk)
  • MBA or equivalent analytical degree

Footer
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
Oakland $213,500 - $289,000

About Intuit Inc

Intuit offers business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. The company’s product portfolio includes TurboTax, a software solution that offers free tax filing, efile taxes, and income tax returns; Quicken; QuickBooks; Mint.com, and more. It also offers end-to-end solutions for online tax preparation, download products, mobile tax prep, mortgage interest and property tax, corporations tax, military tax, and more. Intuit was founded by Tom Proulx and Scott Cook in 1983 and is based in Mountain View, California. The company serves customers in North America, Asia, Europe, and Australia with offices in the United States, Canada, India, U.K., and Singapore.

Intuit Inc Careers

Join the dynamic team at Intuit Inc, a global powerhouse in financial software, where innovation, leadership, and diversity training are at the heart of everything we do. This is an unparalleled opportunity to advance your career with a company that is committed to empowering communities and small businesses with innovative financial solutions.

Work You’ll Do

At Intuit Inc, you’ll be part of a culture that cherishes innovation and values the unique perspectives of its team members. You will collaborate with some of the brightest minds in the industry, using your skills to influence the future of technology and finance. Our team at Intuit Inc is driven by the mission to power prosperity around the world, and you can be at the forefront of this transformation.

Explore Job Opportunities and Growth

Intuit’s career paths are as diverse as the innovative solutions we provide to millions. From finance to software engineering, our job opportunities span across multiple disciplines. Whether you’re looking for a full-time position, an internship, or leadership roles, Intuit offers a world of opportunities for professional growth. Our hiring process is designed to identify and attract professionals who are not only skilled but are also passionate about making a difference.

Professional Development and Benefits

Invest in your future with Intuit’s industry-leading benefits and professional development opportunities. Our employees enjoy comprehensive benefits that ensure their personal and professional satisfaction, including health, wellness, and continuous learning perks. At Intuit, we also understand the importance of diversity training and leadership development, providing various programs that foster an inclusive environment.

Join Our Team

Embark on a journey of growth and innovation at Intuit Inc. Search open positions that match your skills and interests. We are looking for curious, creative, and solution-driven team players. Prepare your resume, ace the interview, and join a team that’s committed to creating solutions that power prosperity around the globe.

Networking and Career Advancement

At Intuit Inc, networking and internal mobility are encouraged to foster professional growth and innovation. Connect with leaders and peers through our various networking events, mentorship programs, and collaborative projects. With support at every step of your career, the opportunities at Intuit are limitless.

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Explore Careers at Intuit Inc

Discover the exciting and rewarding career opportunities awaiting you at Intuit Inc. Let your ambition lead you to success. Join us in our mission to power prosperity and contribute to our journey of continuous innovation.

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At Intuit Inc, every role is a chance to innovate, grow, and make an impact. Join us, and together let's shape the future of finance.
Learn more about Intuit Inc
Size
13,500 employees
Market Cap
$107.4 billion
Industry
Consumer Technology
Net Income
$1.7 billion
Founded
1983
5 Year Trend
+19.6%
Revenue
$7.7 billion
NASDAQ
INTU
* Ladders Estimates

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