TikTok

Monetization Business Analytics Lead

TikTok • $108K — $208K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in a high growth tech or consulting environment
  • Advanced degree in a quantitative field like Statistics or Computer Science
  • Proficiency in SQL/Hive and R/Python; experience in data visualization
  • Strong analytical, communication, and cross-team collaboration skills
  • Experience in digital advertising and understanding of advertising products

Responsibilities

  • Analyze TikTok's global monetization strategies and assess business health
  • Design and implement a metrics framework for commercial products
  • Participate in setting business goals and improve management efficiency
  • Identify key research areas for monetization optimization and ROI
  • Collaborate with cross-functional teams to drive data-informed decision making

Benefits

  • Day one access to medical, dental, and vision insurance
  • 401(k) savings plan with company match
  • Paid parental leave and disability coverage
  • Life insurance and wellbeing benefits
  • 10 paid holidays and 10 paid sick days
  • 17 days of Paid Personal Time, increasing with tenure
Full Job Description
Responsibilities

We're the TikTok Monetization Products data science team, who enables and champions data driven decision making. Our Vision is to become the world class data science team, where data is used rigorously to drive all decision making. Our Mission is to drive monetization and sustainable revenue growth for TikTok through data science. Responsibilities: - Responsible for business analysis of TikTok Global Monetization Team. Evaluate business health, identify potential risks and major business opportunities from a global perspective, using statistical analysis, quantitative attribution and other methods. - Design comprehensive metrics framework for TikTok's commercial products and key business directions. Conduct in-depth analysis of key metrics, trends, and performance indicators to drive data-informed decision making. - Participate in business goal setting, key direction decision-making and improve internal management efficiency by integrating various data and information based on comprehensive business logic across products, multiple teams and multiple business forms. - From the perspective of TikTok's monetization product global optimization and ROI efficiency, plan and establish key research topics. Collaborate with PM, engineering, sales, strategy team and other roles to deliver research results with clear conclusions and implementation plans, provide decision-making references for leaders and achieve data-driven business growth.

Qualifications

Minimum Qualifications: - Work experience in a high growth tech company or strategy consulting firms. Advanced degree in quantitative discipline (e.g., Statistics, Operations Research, Economics, Computer Science, Mathematics, Physics) or equivalent practical experience. - Fluency in SQL/Hive, R/Python; experience in using data visualization products; knowledge of quantitative attribution methods. Preferred Qualifications: - Strong analytical skills, excellent communication and cross-functional collaboration skills, and proactiveness in problem-solving. - Fast learner, highly entrepreneurial with a good sense of judgment and original thinking. - Experience in digital advertising with a great understanding of advertising products.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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