Job Summary:
THE JOBWe are looking for a confident, creative, highly organized & content-obsessed Social Media Producer who will support the Content Marketing team to deliver always-on content, editorial storytelling and high-impact paid social campaigns across a variety of marketing channels. You are a detail-oriented, relationship-driven individual who is passionate about content, social, and the future of marketing. You work well in a collaborative, fast-paced environment, adept at balancing multiple projects at the same time and comfortable taking direction from multiple stakeholders and personalities while remaining calm under pressure. You are a strong communicator, passionate and motivated with an entrepreneurial spirit and bags of initiative. A self-starter, and you see things through to completion - no job is too big or too small. You are passionate about music and being part of a team that connects fans to the artists they love.
WHAT THIS ROLE WILL DO- Support the Senior Social Director and Creative Director to produce new Social content franchises across LN Social Feeds (focus on IG, TikTok and YT)
- Balance planned content franchises with agile, real-time storytelling by identifying opportunities around artists, cultural moments and social trends that create value for fans and drive engagement across Live Nation social channels
- Act as social marketing lead on various projects to drive social creative strategy, oversee social distribution plans, and post timelines
- Create on-the-fly social-first video content tailored for various artists and social platforms (by yourself, with other team members, vendors, and Creators)
- Attend and cover events including but not limited to festivals, premieres, industry events, pop-ups, etc., to support client and stakeholder needs for Live Nation social feeds
- Spend roughly one-third of your time managing paid social campaigns across Instagram, Facebook, TikTok, X and YouTube, leading strategy and execution from planning through optimization, including audience targeting, creative recommendations, budget allocation and performance analysis to maximize campaign performance and drive audience growth
- Work independently, as well as part of a team, to establish project deliverables
- Collaborate closely with internal clients and stakeholders to help facilitate the creation of concert industry-related content
- Communicate and project manage effectively across various channels (Asana, Email, Slack, etc.)
- Proficient copywriter with ability to adapt tone of voice across platforms for multiple artists/genres
- Finger on the pulse of music and culture news, spotting storytelling opportunities and social trends to bring to the team for consideration
WHAT THIS PERSON WILL BRING- Strong project management skills and attention to detail
- Excellent communication skills, both written and verbal
- A creativity mindset and problem-solving aptitude
- Ability to adapt, communicate, and manage in a fast-paced working environment
- Experience adjusting priorities based on new requests and existing deadlines while operating in a fast-paced work environment
- Highly organized with a creative mindset, problem-solving attitude, and team-player mentality
- 4-5 years of experience in social media management, influencer marketing, public relations, or otherwise relevant role
- Proven success creating and publishing content across all major social media platforms (Instagram, TikTok, YouTube, Facebook and X)
- Demonstrated success executing and optimizing paid social campaigns across Instagram, Facebook, TikTok, X and YouTube, including management of significant media budgets
- Ability to film on-the-fly mobile phone content for social feeds
- Understanding of and interest in the live entertainment industry (both concerts & comedy) - superfans welcome!
- Proficient in Microsoft Suite (Word, Excel, PowerPoint), Google Suite (Docs, Sheets, Slides)
- Familiarity with Asana or similar project management tools is strongly preferred
- Working knowledge of social media management tools (Sprout, Later, or similar software)
- Previous experience managing or mentoring 1-2 direct reports is preferred
BENEFITS & PERKSOur motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
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Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
The expected compensation for this position is:
$100,000.00 USD - $125,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
