Job Summary:
THE JOBThis role will manage strategy, development, ideation, planning, and execution of media sales and across the Live Nation Urban ecosystem. In this role, you will help sponsors and clients tap into these unique connections to achieve their brand and consumer goals.
WHAT THIS ROLE WILL DO- Drive incremental revenue for Live Nation Urban, its subsidiaries, and its strategic partners
- In concert with the Chief Operating Officer, LNU President, and sponsorship and media leadership team, help develop an overall sponsorship and media strategy to meet near-term targets and drive longer-term growth
- Effectively pitch LNU media offerings across Digital, Social, and other platforms
- Creatively ideate to demonstrate expertise amongst media industry solutions and understanding of brand goals
- Lead full sales cycle of prospecting, pitching, negotiating, and execution of media across the marketplace
- Manage sales pipeline to contribute to revenue forecasting
- Work collaboratively with LNU sponsorship and media team members and festival and media partner sponsorship organizations to optimize revenue within and across events, tours, LNU Content Creator Network, and partner media platforms
- Build/bring relationships across the Live Nation Media and Sponsorship organization, current and potential LNU sponsorship and media clients, partner organizations, and the targeted media, sponsorship, and data ecosystem to maximize opportunities for LNU.
- Develop expertise in evolving space of influencer/creator brand marketing.
- Help establish and/or refine LNU processes to drive efficiencies throughout the organization (i.e., sponsorships, media, marketing, creative, legal, sponsor activations, festival operations, finance)
- Develop/evolve reporting practices to increase visibility for, and improve decision-making ability of, LNU senior management
- Where possible, identify and execute opportunities for media and sponsorship to support broader LNU strategic initiatives
WHAT THIS PERSON WILL BRING- Expert knowledge of brand marketing, media tactics, terminology, and metrics
- Outstanding communication skills (written, oral, and presentation), including the ability to manage multiple projects with strong attention to detail
- Ability to problem solve quickly, think creatively, and conceptualize ideas for partners
- Ability to build strong, lasting relationships with brand partners
- Excellent digital literacy (PowerPoint, Word, Excel)
- Track record of monetizing existing relationships and ability to extend existing network to drive incremental growth within media and sponsorships
- Self-motivated, driven, and highly collaborative team member, willing to lead or support team initiatives as required
- Able to interact positively and effectively with people across various levels and departments within the company, from corporate executives to front-line event/touring freelancers and vendors
- Proven leader and contributor with excellent business acumen. Strong project management, organizational and presentation skills.
BENEFITS & PERKSOur motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
#LI-MT2
#LI-Hybrid
The expected compensation for this position is:
$120,000.00 USD - $150,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
