Role RoadmapKalshi is seeking a strategic and data-driven
TV Lead to own our national and streaming television strategy end-to-end. This individual will plan, buy, and optimize campaigns across linear and connected TV, balancing creative storytelling with performance rigor. They will negotiate directly with networks and platforms, manage agency and vendor relationships, and use data to continually refine spend efficiency and impact. The ideal candidate combines media expertise with an entrepreneurial mindset, helping position Kalshi as a category-defining brand through smart, measurable TV investment.
Key ResponsibilitiesMedia Strategy & Buying- Develop, execute, and optimize Kalshi's TV buying strategy across national and local markets
- Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition
Market & Audience Analysis- Analyze audience data, ratings, reach/frequency, and performance metrics to inform smart buying decisions
- Identify high-value placements and inventory opportunities based on audience behavior and Kalshi's target customer segments
Campaign Execution & Optimization- Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery
- Monitor pacing and performance in real time; quickly adjust flighting, placements, and spend to maximize ROI
Vendor & Network Relationships- Build and maintain strong relationships with networks, stations, DSPs, and media partners
- Negotiate rates, added value, and make goods to ensure Kalshi receives premium placement and maximum efficiency
Cross-Functional Collaboration- Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals
- Work with analytics teams to interpret results and translate insights into actionable next-steps
Performance Reporting & Insights- Develop detailed post-buy analyses, performance reports, and recommendations for future cycles
- Translate campaign performance into clear insights for senior leadership
Budget Management- Own TV/media budgets-forecasting, allocating, and managing spend across channels and timeframes
- Ensure campaigns deliver within budget while meeting efficiency targets
Testing & Innovation- Design and run structured tests across networks, formats, audience segments, and dayparts to expand Kalshi's playbook
- Stay ahead of trends in TV and CTV buying, measurement, attribution, and marketplace shifts
Qualifications- 5-10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
- Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)
- Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically
- Established relationships with networks, stations, and media vendors a strong plus.
- Proven experience optimizing campaigns based on data and measurable KPIs.Excellent negotiation skills, analytical thinking, and attention to detail
- Ability to thrive in a fast-paced, experimentation-heavy environment
- Bachelor's degree required; relevant marketing, advertising, or communications background preferred
NYC Pay Transparency DisclosureSalary Range: $170,000 to $250,000 plus equity
This salary range is based on the current available market data and represents the expected range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome a conversation.
