Geotab

Lifecycle & Support Communications Specialist

Geotab$85K — $105K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in email marketing or digital customer experience
  • 2+ years with Salesforce Marketing Cloud
  • Experience in SaaS or subscription communication
  • Understanding of customer support workflows
  • Knowledge of GDPR and CAN-SPAM compliance standards
  • Strong collaboration and analytical skills
  • Excellent written communication abilities

Responsibilities

  • Execute operational and service communications effectively
  • Collaborate with cross-functional teams to gather communication requirements
  • Build lifecycle communications using marketing automation tools
  • Maintain standardized templates and communication playbooks
  • Conduct quality assurance on communication accuracy
  • Monitor performance and provide insights on engagement metrics
  • Manage communication during high-priority operational events

Benefits

  • Flexible working arrangements
  • Home office reimbursement program
  • Baby bonus and parental leave top-up
  • Online learning and networking opportunities
  • Electric vehicle purchase incentive
  • Comprehensive medical and dental benefits
  • Retirement savings program
Full Job Description
Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Lifecycle & Support Communications Specialist who will own the execution and governance of transactional, operational, and support-related customer communications across the global customer base. This role ensures that service notifications, operational updates, compliance communications, and system-triggered messages are delivered accurately, on time, and in alignment with the broader Customer Marketing lifecycle framework.If you love technology, and are keen to join an industry leader - we would love to hear from you!
What you'll do:

As a Lifecycle & Support Communications Specialist your key area of responsibility will be to own the execution and governance of transactional, operational, and support-related customer communications across the global customer base. Working under the direction of the Senior Manager, Retention & Success, this role translates operational requirements into scalable communication programs, safeguards channel integrity, and ensures that customer-facing communications protect trust while reinforcing value throughout the post-sale lifecycle.

How you'll make an impact:
  • Execute operational, transactional, and service-related communications including outage notifications, maintenance alerts, migration messaging, compliance updates, and product notices.
  • Partner with Support, Product, Engineering, and Customer Care teams to gather requirements and deploy structured communications tied to operational triggers.
  • Build and deploy lifecycle communications within approved automation platforms in coordination with the Marketing Automation function.
  • Maintain communication playbooks and standardized templates for operational and support events.
  • Conduct QA on messaging, segmentation, and trigger logic to ensure accuracy and compliance.
  • Monitor delivery performance and engagement metrics for operational communications and provide reporting insights to Retention & Success leadership.
  • Support migration, onboarding, and risk mitigation communications through structured execution.
  • Ensure compliance with global communication standards and regulatory requirements.
  • Contribute operational insights to lifecycle planning discussions and retention initiatives.
  • Manage communication escalations during high-priority operational events.
What you'll bring to the role:

  • 3+ years work experience in email marketing, digital customer experience, or a similar role.
  • 2+ years hands-on experience using Salesforce Marketing Cloud, building journeys and automations, writing queries, creating email programs/campaigns, and reporting.
  • Experience executing lifecycle, transactional, or operational communications in a SaaS or subscription-based environment.
  • Strong understanding of customer support and service communication workflows.
  • Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Gainsight).
  • Ability to manage time-sensitive communications with precision and attention to detail.
  • Knowledge of email compliance standards (GDPR, CAN-SPAM, etc.).
  • Strong cross-functional collaboration skills.
  • Analytical mindset with ability to interpret engagement and delivery metrics.
  • Excellent written communication skills and operational documentation discipline.


If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.

Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.

This posting is for an existing vacancy.

Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work:

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!

The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.

Hiring Range

$85,500-$105,600 CAD

About Geotab

Geotab is a telematics company that provides fleet management solutions to businesses of all sizes. The company was founded in 2000 and is headquartered in San Francisco, California. Geotab's products and services include GPS tracking, driver safety, compliance management, and fuel management. The company's mission is to help its clients improve their operational efficiency, reduce costs, and increase safety. Geotab has a team of experienced professionals who specialize in developing and implementing innovative solutions to complex problems. The company is committed to delivering exceptional value to its clients and building long-term relationships based on trust and mutual respect.
Learn more about Geotab
Size
1,300 employees
Industry

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