Role Roadmap

Lifecycle marketing is one of the most important levers for driving activation, engagement, retention, and resurrection across Kalshi's growing suite of products. As we expand into new businesses and serve increasingly diverse user segments, we need sophisticated lifecycle programs that deliver the right message to the right user at the right time.

This role will be responsible for building, launching, and optimizing lifecycle campaigns across email, push, in-app messaging, and other owned channels. You'll own lifecycle strategy and execution for our Perpetuals business while also supporting broader marketing initiatives across the company. Success in this role means improving conversion, activation, retention, and engagement through thoughtful customer journeys and data-driven experimentation.

You'll work closely with Product, Growth, and Data teams to identify opportunities, build personalized experiences, and create scalable systems that support long-term growth.

What You'll Do

• Build, launch, and optimize email, push notification, and in-app messaging campaigns
• Design customer journeys based on user behavior, acquisition source, lifecycle stage, and engagement patterns
• Create lifecycle programs that drive activation, engagement, retention, resurrection, and monetization
• Develop sophisticated segmentation strategies and personalized messaging frameworks
• Analyze campaign performance and continuously optimize conversion and engagement metrics
• Build automated customer journeys and scalable lifecycle infrastructure
• Develop testing frameworks across messaging, timing, segmentation, and channel strategy
• Identify gaps in the customer experience and proactively propose lifecycle solutions

What You Bring

• 3-7 years of lifecycle marketing experience
• Experience building complex lifecycle campaigns based on user states, acquisition channels, and behavioral segmentation
• Strong understanding of customer journey design, retention marketing, and lifecycle strategy
• Experience building automated workflows and customer journeys in modern lifecycle platforms
• Strong analytical skills and ability to use data to drive decision-making
• Excellent written communication and messaging instincts
• Ability to operate independently and proactively identify opportunities
• Strong project management and organizational skills
• Comfortable working cross-functionally in a fast-moving environment
• Experience at a high-growth startup

Bonus

• Experience working with financial products, fintech, trading platforms, or consumer internet products
• Experience using Customer.io or similar lifecycle marketing platforms
• Strong understanding of product-led growth and user activation frameworks
• Experience building resurrection and re-engagement programs
• Familiarity with experimentation, A/B testing, and lifecycle analytics
• SQL or analytics experience
• Experience working closely with Product and Growth teams

NYC Pay Transparency Disclosure

Salary Range: $150,000 to $215,000 annually plus equity and benefits. This salary range is based on the current available market data, and represents the expected salary range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to further discuss.