Senior Lifecycle Marketing ManagerEverfit
San Francisco Bay Area (Hybrid)
Lifecycle Marketing Manager
San Francisco, CA (Hybrid) • Full-Time • Reports to: Growth Marketing Manager
The Role
We're looking for a Lifecycle Marketing Manager to own the full customer journey from activation through retention and expansion. You'll design and execute data-driven email, push, and in-app campaigns that deepen engagement with our coach and trainer community, reduce churn, and drive revenue growth. This is a high-visibility role at the intersection of product, data, and marketing, and a chance to meaningfully shape how tens of thousands of fitness professionals experience Everfit.
What You'll Do
- Own lifecycle strategy across the full funnel: onboarding, engagement, retention, win-back, and expansion spanning email, push notifications, in-app messaging, and SMS.
- Build and optimize automated drip sequences and triggered campaigns in iterable that respond to real user behavior and milestones (first client added, first program published, first payment collected, etc.).
- Partner with Product Marketing to translate each feature's value props into the right message, delivered at the right moment in a coach's journey. Write high-converting lifecycle copy within Everfit's established brand voice.
- Partner with Product and Data to define key activation and retention metrics, identify drop-off points, and run experiments that move the needle.
- Report on lifecycle KPIs (activation rate, 30/60/90-day retention, churn, LTV) and present findings and recommendations to leadership.
- Leverage AI tools to accelerate content production, personalization, and campaign iteration. AI fluency is core to how we work at Everfit.
- Develop deep empathy for our coach and trainer community; understand their business goals, seasonal rhythms, and what makes them stay. And bring that insight into every campaign.
- Build and maintain segmentation models that ensure the right message reaches the right coach at the right moment in their journey.
- Collaborate with our Vietnam-based team across time zones, contributing to a culture of async communication and shared ownership.
What We're Looking For
- 4+ years of lifecycle, CRM, or retention marketing experience, ideally at a B2C or prosumer SaaS company. Deep experience with product-led growth motions and in-product messaging.
- Hands-on experience with a major marketing automation platform (Iterable, Hubspot, or equivalent). You can build complex flows yourself, not just brief them out.
- Strong analytical instincts; you're comfortable in data tools (SQL a plus) and make decisions rooted in evidence, not intuition alone.
- A genuine passion for health, fitness, or the creator/entrepreneur economy. You understand what drives someone to build a coaching business, and that empathy shows in your work.
- Experience designing and interpreting A/B and multivariate tests; you know the difference between statistical significance and practical significance.
- Clear, compelling copywriting skills. You can write a subject line that gets opened and a nurture email that gets replied to.
- Fluency with AI-assisted tools for content creation, segmentation, and campaign optimization; comfort experimenting with emerging capabilities.
- Collaborative working style with the ability to operate autonomously; you to thrive without a lot of hand-holding and communicate proactively across time zones.
Bonus Points
- Experience marketing to SMBs, solopreneurs, or prosumers who blend personal passion with professional practice.
- Familiarity with fitness, wellness, or health tech platforms.
- Background working with globally distributed, cross-cultural teams.
What We Offer
- Competitive salary and equity package at a well-funded Series B company with significant growth ahead.
- Hybrid work environment based in San Francisco with flexibility and autonomy.
- Annual company retreat bringing together the full US and Vietnam team. This is a genuine highlight of the Everfit year.
- Health Insurance benefits.
- A tight-knit, mission-driven team where your work has direct, visible impact.
