About the Role:We are seeking a proactive and detail-oriented Lifecycle Marketing Manager to join our Marketing team. This individual will own the planning, execution, and optimization of Dr. Squatch's email and SMS lifecycle campaigns, with a focus on driving engagement, conversion, and retention. The ideal candidate has strong hands-on experience in email and SMS marketing, can independently manage campaigns from ideation through reporting, and is comfortable partnering cross-functionally in a fast-moving eCommerce environment. This role will lead campaign calendar development, campaign ideation, and the A/B testing calendar across email and SMS, including test execution, performance reporting, and recommendations for ongoing optimization.
This role will report to the Senior Marketing Manager, Lifecycle.
This is a full-time role with company benefits based in Marina Del Rey, CA.
The anticipated base compensation range for this role will be $100,000 to $115,000. Compensation will be commensurate with the candidate's experience and local market rates.
What You'll Do:- Own and manage the email and SMS lifecycle campaign calendars across launches, seasonal moments, promotions, and brand priorities.
- Lead lifecycle campaign ideation and translate business goals into compelling email and SMS concepts.
- Manage end-to-end campaign execution, including briefs, segmentation, QA, scheduling, deployment, and reporting.
- Partner with integrated marketing, creative, web, merchandising, and international teams to align lifecycle campaigns with broader company priorities.
- Build and manage customer segments in Klaviyo and Postscript to support more personalized, performance-driven communications.
- Identify, execute, and report on A/B tests across messaging, creative, offers, timing, segmentation, and channel strategy.
- Monitor campaign performance and share insights to improve engagement, conversion, and revenue.
- Coordinate with agencies / platform partners to improve performance and explore new testing, personalization, automation, and beta opportunities.
- Apply email and SMS best practices, including deliverability, list health, inbox placement, sender reputation, compliance, and QA.
- Stay current on lifecycle marketing trends and proactively bring forward ideas to improve program performance.
About You:- 4-5+ years of experience in lifecycle marketing, email marketing, CRM, or retention marketing, ideally in a DTC/eCommerce environment.
- Strong understanding of email and SMS marketing fundamentals, including segmentation, personalization, testing, deliverability, and customer journeys.
- Proven ability to independently manage email and SMS campaigns from concept through launch and reporting.
- Experience building campaign calendars and managing multiple deadlines, stakeholders, and cross-functional priorities.
- Strong analytical, communication, and project management skills, with the ability to turn campaign data into clear insights and recommendations.
- Excellent attention to detail, problem-solving skills, and commitment to strong QA.
- Familiar with Google Workspace; familiarity with HTML/email coding is a plus.
- Someone who gets things done without perfect resources, takes ownership, proactively helps others, stays positive, and has a good sense of humor.
#LI-TC1 #LI-FULLTIME #LI-HYBRID
We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!
