Your Mission:

The Lifecycle Marketing Manager will play a key role in scaling AfterShip's email and lifecycle marketing program, working closely with the Senior Lifecycle Marketing Manager to bring campaigns and programs to life across the full B2B customer journey. This role sits within the Product team and plays a central part in executing lifecycle strategy - supporting flagship programs (eg: lead nurture, onboarding, feature adoption) while owning lifecycle communications for key business stakeholder areas such as Product, Research, and Partnerships.

You will report to the Head of Product Marketing and work day-to-day alongside a close-knit set of stakeholders: Product Marketing, the Product Growth team, Revenue Operations, Marketing Automation, Design, and Customer Success.

This role requires collaboration with teams located in Asia and Europe, which may require working outside of regular business hours 1-2 times/week.

This is a role for someone who thrives in ambiguity, brings structure where processes are still being built, and is energized by the opportunity to make a real impact in a high-growth environment. You will not be handed a fully built playbook - you will help write it.

What You'll Do:

Strategy & Execution

• Build and execute automated email journeys, triggered campaigns, and in-app programs across the B2B customer journey
• Develop audience segmentation using firmographic and behavioral data
• Continuously test and optimize through A/B and multivariate experiments

Campaign Execution

• Deploy email campaigns across formats: promotional, behavioural, drip, and product updates
• Own in-app marketing touchpoints (tooltips, banners, modals) in partnership with the Product Growth team
• Write compelling copy, collaborate with Design, and manage the campaign calendar
• Ensure data hygiene, list health, and compliance with email best practices (deliverability, CAN-SPAM, CASL, GDPR)

Performance & Insights

• Track core KPIs: open rates, CTR, conversion, pipeline influence, and revenue attribution
• Build dashboards in Tableau and Google Analytics to connect email engagement to revenue outcomes

Cross-functional Collaboration

• Partner with Product Marketing, Product Growth, Revenue Operations, Marketing Automation, and Customer Success
• Keep campaigns aligned with product positioning, feature launches, and customer goals - across time zones

Process Building

• Document workflows, campaign processes, and playbooks as the lifecycle function matures
• Bring structure where it doesn't yet exist - you'll help write the playbook, not just follow it

Who We're Looking For:

• 3-5 years of experience in lifecycle, email, or CRM marketing, ideally in a B2B SaaS environment
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Hands-on experience executing full-funnel email programs from brief through to analysis - you have done the work, not just managed it
• Experience with HubSpot or similar email service provider / marketing automation platform is required (e.g., Salesforce Marketing Cloud, Marketo, Iterable, Klaviyo, Braze etc.)
• Strong understanding of audience segmentation, behavioural triggers, personalization, and customer journey mapping
• Solid analytical skills - you can pull your own reports, interpret campaign data, and translate insights into action
• Experience with A/B testing and a structured, hypothesis-driven approach to optimization
• Familiarity with deliverability best practices and email compliance requirements (CAN-SPAM, CASL, GDPR)
• AI fluency - comfortable using AI tools (e.g. ChatGPT, Claude, or similar) to accelerate copy drafting, campaign ideation, reporting, and workflow automation; stays current on how AI is reshaping marketing execution
• Excellent written communication skills - you can write email copy that converts and is on-brand
• Comfortable operating in ambiguity and able to help build process where none currently exists
• Highly organized and detail-oriented, with the ability to manage multiple campaigns and stakeholders simultaneously

At AfterShip, we know great talent doesn't always fit every requirement. If you're passionate about our mission and believe you can make an impact, we encourage you to apply.

Perks:

• Competitive compensation
• Remote-first/hybrid-flexible work setups
• Healthcare coverage offered from day 1
• Retirement plans including company match
• Unlimited PTO
• Annual learning & wellness benefit
• Monthly book perk
• Career progression & professional development
• In-office lunch and commuter benefits for those located in our hub locations

Salary range for this role: CAD $90,000 - $110,000

We believe in hiring right over hiring fast. While timelines may vary, we're looking to fill this role as soon as possible.

Our hiring process uses AI to help with initial resume screening and to support interview note-taking. These tools help our team stay organized and fair, but all hiring decisions are made by people.

This job posting is for a new position.