Benefits: - Bonus based on performance
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
About the RoleTrueChoice Coverage is a growing insurance agency seeking a
Director of Agency Operations to own and run a
call center and lead-driven sales operation.
This is a
hands-on leadership role for someone who has
directly operated a high-volume, lead-based insurance sales environment - not just supported one.
You will take full ownership of:
- call center performance
- lead generation and conversion
- agent productivity and accountability
- operational systems and execution
This is not a corporate or maintenance role. We need someone who can
step in, take control, and build structure while driving results immediately.
What You'll Own- Full ownership of call center operations, including agent performance, KPIs, and conversion outcomes
- Direct management of lead generation, including vendor selection, budgeting, and performance optimization (CPA, conversion rates)
- Oversight of lead flow, routing, and quality to ensure alignment with sales performance
- End-to-end agent onboarding, licensing, and readiness for production
- Development and enforcement of operational workflows, systems, and accountability structures
- Continuous improvement of sales efficiency, agent productivity, and operational execution
- Alignment of operations with growth goals and revenue performance
Required Experience (Must-Have)- Direct ownership of a call center-based insurance sales operation
- Direct ownership of lead generation, including:
- vendor selection
- lead budgeting
- performance optimization (CPA, conversion)
- Experience operating in a high-volume, lead-driven environment
- Proven ability to drive agent performance and accountability at scale
- Hands-on experience building or running:
- onboarding systems
- operational workflows
- performance tracking systems
This Role Is NOT a Fit For- Candidates whose experience is primarily:
- traditional agency ownership (relationship-based, non-call center)
- carrier or MGA roles without direct operational ownership
- sales or distribution leadership without running internal operations
- call center leadership without ownership of lead generation
What Success Looks Like- A structured, high-performing call center with clear accountability
- Optimized lead spend and improved conversion performance
- Consistent agent productivity and scalable onboarding processes
- Clean, efficient operational systems that support growth
Compensation- Base salary: $135,000 - $160,000
- Performance-based bonus: 15-20% tied to operational outcomes
- Total compensation potential: $155,000 - $190,000+
This is a remote position.
Compensation: $135,000.00 - $160,000.00 per year
