Who You Are: You lead with story and back it up with data. Before you ask what asset needs to get made, you ask what's actually worth saying - and whether the numbers support it. You're just as comfortable giving a copywriter feedback on a headline as you are telling a video editor a cut isn't landing, because your read on what makes content work isn't tied to one craft.
You've operated across multiple creative disciplines - video, copy, design, or some combination - and know how to translate a stakeholder's goal into an actual creative point of view, not just a production request. You don't need heavy oversight to run with a project once you understand what it needs to do, and you know when to lean on AI to move faster and when the call needs human judgment instead.
What You'll Be Doing: - Manage creative projects across creative disciplines
- Lead creative projects for an assigned portfolio of projects, running independently once ramped up.
- Give direct, specific creative feedback to individual contributors across video, copywriting and design.
- Work directly with external partners, including agencies, vendors and freelancers on both a project-to-project and ongoing basis.
- Know enough across each craft to evaluate whether the work is solving the right problem - without needing to be the most technically skilled person in any single discipline.
Performance-Informed Creative- Monitor how content and campaigns are performing and translate what's working - and what isn't - into specific areas to test and optimize moving forward
- Bring a point of view grounded in data to creative reviews, not just aesthetic judgment.
- Bring ideas that improve how the broader creative team works, not just what you personally produce.
- Provide recommendations that improve watch time, click thru rate, retention, conversion, engagement, and content effectiveness.
- Partner with Marketing teams to continuously improve creative performance through testing and iteration.
AI-Driven Content Operations & Asset Management- Contribute to documented creative standards and workflows for your portfolio, including how AI-assisted tools fit into the process.
- Manage and organize, alongside other creative leads, a scalable digital and print asset management system for static imagery, testimonials (written and recorded), raw footage, edited content, creative assets and production files.
- Leverage AI tools to automate tagging, categorization, metadata generation, searchability, and content retrieval.
- Build repeatable workflows that improve content discoverability and enable teams to easily access and reuse content assets.
- Create systems that support large-scale content production and future content needs.
- Continuously identify automation opportunities that improve team productivity and operational efficiency.
What You'll BringTo succeed in this role, you bring strong creative judgment, cross-disciplinary range, and the independence to own projects with minimal oversight. Along with the organizational discipline to keep footage, assets, and creative files usable and findable for the whole team.
- Demonstrated experience leading creative projects independently from concept through delivery, with minimal day-to-day oversight.
- Experience giving direct creative feedback and direction to other creatives or contributors, even without formal people-management responsibility.
- Experience identifying and shaping compelling stories from raw or long-form source material - interviews, customer conversations, events, or similar.
- Experience coordinating creative work with external partners - contractors, agencies, and freelancers.
- Experience in leading and collaborating with a global team, with an eye for nuance and market/spec differences (formats, platforms, regional context) when leading design, content and video work.
- Strong organizational skills, with experience managing large content libraries and creative assets in a way that keeps them usable and findable for a team.
- Comfort using performance data and analytics to inform creative decisions, not just measure them after the fact.
- Strong track record partnering directly with cross-functional stakeholders and translating business goals into creative direction.
- Working knowledge of AI-assisted creative workflows and a willingness to keep pace with emerging tools.
- Excellent written and verbal communication skills.
- A portfolio or body of work that demonstrates range across more than one creative discipline.
