Braze

Lead, Technology Partners Product Marketing Manager

Braze$116K — $174K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-10+ years of product and/or partner marketing experience in a growing B2B technology company.
  • Strong product marketing fundamentals including messaging frameworks and competitive positioning.
  • Practical understanding of joint go-to-market strategies with technology platform partners.
  • Experience with marketing technology platform partnerships such as cloud hyperscalers and data platforms.
  • Proven ability to execute in a matrixed organization without direct authority.
  • Excellent communication skills for presenting to internal stakeholders and partners.

Responsibilities

  • Translate strategic technology partnerships into compelling narratives and go-to-market programs.
  • Develop go-to-market strategy in collaboration with partner leads based on joint business plans.
  • Own messaging architecture for partnerships to align with core platform narrative.
  • Drive joint go-to-market and co-marketing initiatives, coordinating across teams.
  • Create enablement materials and core assets that support field readiness and performance tracking.
  • Collaborate with internal teams on priorities and support active deals and conversations.

Benefits

  • Competitive compensation that may include equity.
  • Retirement and Employee Stock Purchase Plans.
  • Flexible paid time off for work-life harmony.
  • Comprehensive medical, dental, vision, life, and disability benefits.
  • Family support services including fertility benefits and paid parental leave.
  • Professional development through career pathing and a yearly learning stipend.
  • Curated in-office experience fostering community and innovation.
  • Opportunities for community involvement, including volunteer initiatives.
  • Access to Employee Resource Groups for diverse support.
Full Job Description
At Braze, Product Marketing sits at the center of how we bring our platform to market-shaping the narratives, positioning, and go-to-market motions that connect what we build to the value our customers feel. As part of our Product Marketing team, you'll own narratives and GTM for the strategic technology partnerships that extend what's possible on our platform. This is a role for a builder and a storyteller: someone energized by turning complex offerings into clear, compelling go-to-market programs, and who thrives working shoulder-to-shoulder with teams across Product, Sales, Partnership, and Marketing to bring them to life. WHAT YOU'LL DO You will translate Braze's strategic technology partnerships into differentiated messaging, joint go-to-market programs, and field-ready assets that ladder up to our core platform narrative. This is an individual contributor role focused on strong PMM craft and cross-functional execution. You'll bring a clear understanding of how go-to-market strategies work with technology platform partners, and you'll work closely with internal cross-functional teams including Product, Partnerships, Sales, and Marketing to take initiatives from messaging through to field readiness. GTM Strategy & Messaging • Develop GTM strategy based on joint business plans for strategic technology partnerships in collaboration with partner leads • Own the messaging architecture for Braze's strategic technology partnerships (e.g., cloud hyperscalers and data platforms), ensuring each partnership ladders up to our core platform narrative and customer engagement story • Translate platform integrations into clear, differentiated value propositions with defined customer use cases and competitive angles • Work with Core Product Marketing to ensure technology partners are reflected accurately in product launches, campaigns, and core messaging GTM Execution & Enablement • Drive joint go-to-market and co-marketing programs with technology platform partners, coordinating timelines and deliverables across internal teams • Drive partner launch motions end-to-end: messaging, packaging, enablement materials, and field readiness • Build and deliver core assets and enablement that actually get used in the field • Track performance and adoption, and report results back to cross-functional stakeholders Cross-Functional Execution • Work closely with Product, GTM Strategy, Sales, Marketing, and Partnership to align on priorities and execute against them • Partner with Sales and the field to support active deals, customer conversations, and positioning What Success Looks Like In your first year, success means: • A repeatable launch and enablement motion for technology platform partnerships, with integrations reflected consistently across launches, campaigns, and core messaging • Trusted, productive relationships across Product, Sales, Partners, Marketing, and Services-you're the person teams pull in early WHO YOU ARE • A storyteller. You turn complex offerings and integrations into clear, differentiated narratives that resonate with buyers and the field alike • A builder. You're comfortable with ambiguity and energized by creating structure, frameworks, and repeatable motions where none existed • A collaborator. You're a sleeves-rolled-up, low-ego operator who brings cross-functional teams along and gets things shipped without direct authority • GTM-fluent. You understand how go-to-market strategies work with technology platform partners and how to execute them in a fast-moving, matrixed organization What You Bring to the Team • 7-10+ years in product and/or partner marketing at a growing B2B technology company, with strong product marketing (PMM) craft at the core • A clear, practical understanding of how go-to-market strategies work with technology platform partners, including joint GTM programs, co-marketing motions, and integration launches • Strong PMM fundamentals: messaging frameworks, competitive positioning, narrative development, and the ability to translate complex offerings and integrations into clear, buyer-ready stories • Experience marketing technology platform partnerships (e.g., cloud hyperscalers, data platforms, and the broader SaaS/martech ecosystem) • Experience building sales and enablement content-solution briefs, battle cards, decks, playbooks-that gets adopted and used by the field • A proven ability to work closely with cross-functional teams and execute without direct authority, navigating a matrixed organization to get things shipped • Excellent communicator, comfortable presenting to internal stakeholders and partners Nice to Have • Experience in customer engagement, marketing technology, CDP, or adjacent data/SaaS categories For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $116,000 and $174,000/year, with an expected On Target Earnings (OTE) between $133,000 and $201,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company. #LI-Hybrid WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as: • Competitive compensation that may include equity • Retirement and Employee Stock Purchase Plans • Flexible paid time off • Comprehensive benefit plans covering medical, dental, vision, life, and disability • Family services that include fertility benefits and equal paid parental leave • Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend • A curated in-office employee experience, designed to foster community, team connections, and innovation • Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching • Employee Resource Groups that provide supportive communities within Braze • Collaborative, transparent, and fun culture recognized as a Great Place to Work®

About Braze

Braze is a customer engagement platform that delivers messaging experiences across push, email, in-app, and more. The company's platform is designed to help brands create personalized and relevant messaging experiences for their customers. Braze was founded in 2011 and is headquartered in New York, New York.
Learn more about Braze
Size
1,000 employees
Market Cap
$2.4 billion
Industry
Founded
2011
NASDAQ

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