NIKE, Inc

Lead, Sportswear Energy Marketing, Global

NIKE, Inc • $110K — $130K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
  • 6+ years in brand, product, or consumer marketing
  • Strong grasp of youth culture, sportswear trends, and consumer behavior
  • Proven track record in executing integrated marketing plans and consumer journeys
  • Excellent planning, communication, and briefing capabilities
  • Team player with the ability to influence diverse stakeholders
  • Strong project management skills with attention to detail
  • Experience collaborating across global, Geography, and City teams

Responsibilities

  • Lead daily development and execution of Sportswear Energy marketing initiatives
  • Serve as the consumer's voice throughout the planning process
  • Stay connected to consumer behaviors and cultural trends
  • Build relationships with Geography and City teams for local insights
  • Develop seasonal marketing briefs and strategic narratives with Senior Expert
  • Translate insights into actionable briefs for cross-functional teams
  • Manage timelines and stakeholder alignment throughout marketing seasons
  • Identify risks and opportunities, driving solutions and clarity

Benefits

  • Collaborative work environment with exposure to global marketing teams
  • Opportunity to connect with diverse cultural and brand partners
  • Access to work on innovative consumer journeys and marketing campaigns
  • Chance to influence high-impact marketing strategies in the sportswear industry
  • Potential for personal growth and development within a reputable company
Full Job Description
WHO YOU WILL WORK WITH

You will sit in the Global Energy Marketing function, reporting directly to the Senior Director, Global Sportswear Energy Marketing and partner closely with Senior Experts.
  • You will collaborate with your Energy counterparts across Geo & City
  • You will also be working closely with the cross functional teams: Brand Creative, SNKRS, Nike social, Comms, Entertainment & Celebrity, Sports Marketing, Brand Planning & Operations, Finance, Product, Design, and Merchandising teams.
  • You will also work with external collaborators and cultural partners to help bring consumer-right experiences to life.
  • You will work with the Sportswear team to help amplify and bring dimension to some of their key stories


WHAT YOU WILL WORK ON

You will lead the day-to-day development and execution of seasonal Sportswear Energy marketing initiatives, ensuring product stories are translated into compelling and innovative consumer journeys across the marketplace.

Own the Consumer
  • Serve as the voice of the consumer throughout the seasonal planning process.
  • Stay closely connected to consumer behaviors, cultural trends, and marketplace dynamics to inform decision-making.
  • Build strong relationships with Geography and City teams to ensure global direction remains rooted in local consumer insight and opportunity.
  • Partner across functions to ensure the right inputs, support, and expertise are integrated throughout the planning and execution process.

Contribute to Brief Creation
  • Partner with Senior Expert to develop seasonal marketing briefs and strategic narratives.
  • Gather and synthesize key product information, including consumer opportunities, product innovation, commercial priorities, cultural context, and marketplace insights.
  • Help define target consumer segments and inform audience strategies.
  • Contribute to concept development and storytelling territories that connect product innovation with consumer relevance.
  • Translate consumer and cultural insights into clear, actionable briefs that inspire cross-functional teams.

Own the Consumer Journey
  • Lead day-to-day engagement with Geography and City teams throughout the season.
  • Create and manage Geo marketing briefs, gather marketplace input, and ensure feedback is incorporated into planning.
  • Guide the development of consumer journeys from product introduction through launch and sustain phases.
  • Lead communication across functional partners, ensuring teams have the information, direction, and context needed to move work forward.
  • Develop and manage seeding strategies and briefs in partnership with relevant stakeholders.
  • Drive alignment across Brand Creative, Retail Marketing, Digital Marketing, Communications, Entertainment Marketing, Sports Marketing, Product, Merchandising, and Design teams.

Own the Marketing Plan
  • Build and maintain integrated seasonal marketing plans that connect product, storytelling, talent, experiences, and marketplace activation.
  • Continuously evolve plans as priorities, consumer dynamics, and business needs shift.
  • Manage timelines, key milestones, deliverables, and stakeholder alignment throughout the season.
  • Identify risks, opportunities, and gaps early, driving solutions and clarity across teams.
  • Support seasonal recaps by capturing learnings and identifying opportunities to improve future work.

WHAT YOU BRING
  • Bachelor's degree in Marketing, Business, Communications, or a related field. Will accept any equivalent combination of experience, education and training.
  • 6+ years of experience in brand, product, or consumer marketing.
  • Strong understanding of youth culture, sportswear, fashion, and consumer behavior.
  • Proven ability to build and execute integrated marketing plans and consumer journeys.
  • Excellent planning, communication, and briefing skills.
  • Strong team player with the ability to influence and align diverse stakeholders across a complex organization.
  • Strong project management skills with exceptional attention to detail and follow-through.
  • Experience working across global, Geography, and City teams.
  • Growth mindset, curiosity, and a passion for creating culturally meaningful work.


About NIKE, Inc

Nike is a sporting goods company that designs, develops, and markets footwear, apparel, equipment, and accessory products. The company offers various categories of shoes including running, training, basketball, soccer, sport-inspired urban shoes, and kids' shoes. It also provides shoes for aquatic activities, baseball, football, cheerleading, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and various athletic and recreational uses. In addition, the company offers sports-inspired lifestyle apparel, athletic bags, and accessory items. Further, it provides a line of performance equipment including bags, socks, sports balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and various equipment designed for sports activities under the NIKE brand name, as well as markets apparel with licensed college and professional team and league logos. Additionally, it offers licenses to produce and sell NIKE brand swimwear, children's apparel, training equipment, eyewear, electronic devices, and golf accessories. The company also markets its products under the brand names of Converse, Chuck Taylor, All Star, One Star, Umbro, Jack Purcell, Cole Haan, Bragano, and Hurley. It sells its products to retail accounts through stores, independent distributors, and licensees, as well as through its Website, nikestore.com. As of May 31, 2009, Nike, Inc. operated 338 retail stores in the United States and 336 retail stores internationally. The company was founded in 1964 and is headquartered in Beaverton, Oregon.

Nike Careers

Join the dynamic world of Nike, Inc., a global leader in sports apparel and innovation, where your career can flourish in an environment that fosters diversity, leadership, and growth. At Nike, we believe in bringing out the best in our team members through continuous professional development and a culture that celebrates creativity and innovation. Work You’ll Do Become a part of Nike’s mission to inspire and innovate towards a better world. Engage in work that intersects with cutting-edge technology, market-leading strategies, and sustainable practices that define the future of the sports industry. Lead with us at the forefront of the global marketplace, where your skills in leadership, teamwork, and innovation can shine. Nike offers a unique position in the industry, combining deep industry expertise with a relentless pursuit of excellence. Collaborate with a diverse team of professionals who are pioneers in their fields. Nike, Inc. employs over 75,000 passionate and talented individuals worldwide, all dedicated to moving the world of sports forward. Introducing Nike’s Professional Growth and Development Opportunities We are committed to fostering an inclusive environment where every team member can succeed. Nike offers a variety of job opportunities, from in-store retail positions to corporate roles in design, marketing, and technology. Do Innovative Work Join us and contribute to our mission of bringing inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Deliver targeted solutions and drive innovation through your unique perspective and skills. At Nike, Inc., your work directly contributes to our global impact. Be Part of a Great Team Engage in meaningful work that connects with consumers and impacts millions worldwide. Our team benefits from unparalleled capabilities, a commitment to diversity training, and a culture that encourages professional growth and networking. Future-Proof Your Career Advance your career with Nike’s comprehensive benefits and support systems. We provide extensive training, development programs, and leadership courses to help you reach your full potential. Explore Discover how Nike is leading in sustainable innovation and pushing the boundaries of what’s possible in the sports industry. The Nike Employment Experience Our combined efforts in innovation, culture, and leadership make Nike, Inc. not just a place to work, but a place to grow a rewarding career. Clients and employees alike look to Nike for new strategies and impactful solutions in a rapidly evolving industry. Stay Connected Join Our Team Search for open positions that match your skills and interests. We are always on the lookout for curious, driven, creative, and solution-oriented team players. SEARCH NIKE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Nike, Inc.
Learn more about NIKE, Inc
Size
73,300 employees
Market Cap
$184.6 billion
Industry
Net Income
$2.8 billion
Founded
1964
5 Year Trend
+6.3%
Revenue
$38.2 billion
NASDAQ

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