Senior Product Marketing ManagerGivzey | Version2.aiThe RoleWe're hiring a Senior Product Marketing Manager to own go-to-market strategy across our full product line. You'll be the connective tissue between product, sales, and marketing to translate what our AI fundraising products do into messaging that resonates with advancement professionals, and arming our sales team with the materials they need to close.
This is a high-ownership role for someone who wants to build a product marketing function largely from the ground up, in a fast-moving startup environment.
What You'll Own- GTM strategy for our VEO, VPGO, VSO, and Gift Agreement Platform products from launch planning to ongoing positioning
- Messaging and positioning across the product line, ensuring a consistent narrative that scales as the product suite grows
- ICP and persona definition to sharpen who we sell to across each product line (development officers, planned giving officers, advancement leadership) and how their needs differ
- Sales enablement materials including decks, battlecards, and objection-handling frameworks, plus running the training sessions that get sales actually using them
- Product marketing materials such as one-pagers, case studies, website copy, and campaign assets that support both demand generation and sales conversations
- Competitive intelligence: tracking the market (including adjacent players entering AI-driven advancement tech) and equipping sales and leadership with a clear point of view
- Cross-functional alignment between product, sales, and marketing on launches, roadmap communication, and customer-facing narrative
- The customer feedback loop to bring what you hear from sales, support, and customers back into product positioning and roadmap conversations, not just pushing messaging outward
What You Bring- 5+ years in product marketing, with meaningful ownership of messaging, positioning, and sales enablement
- Experience in B2B software, ideally in a tech or startup environment where you've had to move fast and wear multiple hats
- Strong writing and storytelling skills that allow you to turn complex product capabilities into a narrative that lands with a non-technical buyer
- A track record of partnering closely with sales teams and building materials that actually get used
- Comfort operating with ambiguity and building process where none exists yet
Nice to have:- Experience in nonprofit tech or ed tech
- Familiarity with the advancement/fundraising space (moves management, planned giving, donor engagement)
