An overview of this roleWe are seeking a detail-oriented Lead Social Media Manager to manage our content calendar, drive employee advocacy programs, and create engaging content specifically for developer audiences. This role requires someone who understands the developer community, has strong organizational skills, and can coordinate content creation across multiple channels while working closely with technical teams.
What You'll DoContent Calendar Management
- Create, maintain, and execute comprehensive social media content calendars across all platforms
- Coordinate content scheduling and publishing using Sprout Social
- Ensure consistent posting cadence and optimal timing for our audiences
- Plan content themes around developer events, product releases, and industry trends
- Manage content approval workflows and deadlines
Technical-Focused Content Creation
- Develop technical content that resonates with software developers, engineers, and technical decision-makers
- Create tutorials, code snippets, technical tips, and developer-focused educational content
- Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats
- Collaborate with engineering teams to highlight technical innovations and features
Platform Management & Optimization
- Manage daily social media activities across LinkedIn, Twitter/X, Instagram and YouTube.
- Monitor developer communities and engage in relevant conversations
- Optimize posting times and content formats based on developer audience behavior.
Analytics & Reporting
- Track and analyze content performance with focus on developer engagement metrics
- Prepare weekly and monthly performance reports
- Identify high-performing content types and optimize future posts
- Measure employee advocacy program effectiveness
Team Member Advocacy & Executive Social Media Management
- Develop and execute team member advocacy programs to amplify GitLab's brand through employee voices
- Create ready-to-share content for team members across all levels
- Manage social media presence for GitLab's executive suite, including content creation and coordination
- Draft platform-specific posts for C-suite executives across major announcements, product launches, and thought leadership opportunities
- Coordinate executive amplification strategies for key company initiatives
- Train and support team members on social media best practices and brand guidelines
What You'll Bring Experience
- 8+ years of social media marketing experience in a B2B SaaS or Software company
- Experience creating content for technical or developer audiences
- Proven experience with social media management tools, specifically Sprout Social
- Track record of managing content calendars and meeting publishing deadlines
Skills
- Proficiency in Sprout Social for content scheduling, monitoring, and reporting
- Basic understanding of developer tools, programming concepts, and technical terminology
- Familiarity with graphic design tools (Canva, Figma, or Adobe Creative Suite)
- Excellent written communication with ability to adapt tone for developer audiences
- Strong organizational and project management skills
- Attention to detail and ability to manage multiple deadlines
- Collaborative mindset and experience working with technical teams
- Self-motivated with ability to work independently
The base salary range for this role's listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
United States Salary Range
$115,200-$194,400 USD
How GitLab Supports Full-Time Employees- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
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