Lead Salesforce Marketing Cloud Email Developer
Work location: Remote - Texas Health Resources: 612 East Lamar Blvd Arlington, Texas 76011
Work hours: Full Time (40 hours); Exempt Days 8:00am - 5:00pm
Department highlights:
• Gain a sense of accomplishment by contributing to a teamwork environment.
• Receive excellent mentorship, comprehensive training, and dedicated leadership resources.
• Great benefits/ 401k / PTO
• Remote position
Here's What You Need
• Bachelor's Degree in marketing, computer science, information services or related field required AND
• 7 years of relevant work experience to include 3 years of experience with Salesforce Health Cloud and/or Marketing Cloud and 2 years of experience with email and website deployment to include marketing automation and reporting performance. OR
• 4 years relevant experience in lieu of a degree required AND
• 11 years of relevant work experience to include 3 years of experience with Salesforce Health Cloud and/or Marketing Cloud and 7 years of experience with email and website deployment to include marketing automation and reporting performance.
• Experience in Healthcare preferred.
What You Will Do
• Serve as owner/lead of Salesforce Health Cloud and/or Marketing Cloud as related to Brand and Marketing initiatives.
• Develop reusable, scalable and mobile friendly email templates and content blocks with Marketing Cloud Content Builder and maintain them.
• Develop emails for use in batch send, triggered send or one-off marketing messaging within Marketing Cloud Content Builder.
• Develop personalization and dynamic content within all Marketing Cloud mediums/systems to provide individualized messaging.
• Develop and implement reusable Ampscript and Query String content blocks for connecting data throughout Marketing Cloud, properly track and enable user content personalization on Texas Health websites.
• Create and support Automation Design and Management including SQL Queries, Data Filters, Data Extracts, File Imports, etc.
• Develop and design multi-step journeys within Marketing Cloud Journey Builder to activate messaging paths and properly mark, update and track user records throughout the life of a journey both in Marketing Cloud and in Health Cloud.
• Map business requirements to technical requirements.
• Serve as technical/developer contact to the Marketing Team and external vendors/developers on all projects for design reviews, project planning and troubleshooting.
• Work with colleagues to build knowledge and skills in specific areas of expertise through training and mentoring.
Additional perks of being a Texas Health Employee:
• Benefits include 401k, PTO, medical, dental, Paid Parental Leave, flex spending, tuition reimbursement, student loan repayment programs as well as several other benefits.
• Delivery of high quality of patient care through nursing education, nursing research and innovations in nursing practice.
• Strong Unit Based Council (UBC).
• A supportive, team environment with outstanding opportunities for growth.
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