Job Summary

The Lead Program Manager is responsible for driving the strategy, execution, and continuous improvement of Go-to-Market (GTM) initiatives supporting Edge-Out, Upgrade, and New Build programs (SFU and MDU). This role leads cross-functional alignment across commercial, operational, and product teams to ensure successful market launches, scalable program execution, and strong customer outcomes.

The position requires a highly strategic and operational leader who can translate complex inputs into actionable plans, drive stakeholder alignment, and optimize processes to support growth and expansion.

Responsibilities

GTM Strategy & Playbook Ownership

• Own the evolution, governance, and continuous improvement of the Edge-Out and Upgrade GTM playbook.
• Expand best practices, frameworks, and processes to support Local SFU and MDU New Build programs.
• Maintain documentation, methods, and procedures to ensure consistency, scalability, and organizational readiness.

Cross-Functional Program Leadership

• Drive end-to-end launch readiness across B2C/B2B Sales, Construction, PMO, Procurement, Product, Marketing, Government Affairs, Legal, GTM, Telecom (rate center launches), and Field Operations.
• Align stakeholders on strategy, milestones, dependencies, and execution plans.
• Lead recurring market launch meetings to ensure accountability, risk mitigation, and progress tracking.

Operational Planning & Execution

• Partner with OMS teams to deliver construction forecasts, validate release readiness, and communicate service availability.
• Provide strategic guidance on operational efficiencies and process improvements to enhance execution effectiveness and customer experience.
• Ensure readiness across all launch components, including infrastructure, sales enablement, and customer engagement.

Market Expansion & Strategic Insights

• Lead research and working sessions to identify growth opportunities, including:
  • Sales strategy and performance
  • Consumer demand insights
  • Competitive landscape assessments
  • New Build growth initiatives (e.g., Local Events and Affiliate Programs)
• Partner with Market Development, New Build Sales, and B2B teams to support long-term expansion planning.
• Balance market competitiveness, operational feasibility, and resource constraints to enable scalable growth.

Customer Acquisition & Marketing Collaboration

• Partner with GTM Acquisition and Marketing teams on lead generation, landing page development, and performance optimization.
• Analyze pre- and post-launch data to assess campaign effectiveness and improve future outcomes.
• Collaborate with cross-functional partners to define and align offer strategies across New Build programs.

Performance Management & Reporting

• Deliver weekly KPI reporting and program performance updates.
• Provide data-driven recommendations to inform strategic decisions and continuous program improvement.

Qualifications

Required

• 7+ years of experience in program management, GTM strategy, telecommunications, or related field

• Proven experience leading complex, cross-functional programs from planning through execution

• Strong analytical, problem-solving, and decision-making skills

• Exceptional stakeholder management and communication skills, including executive-level presentations

• Experience working with large-scale operational or infrastructure-driven programs

Preferred

• Experience in telecommunications, broadband, or New Build (SFU/MDU) environments

• Familiarity with construction lifecycle, market launches, or rate center activations

• Experience with GTM strategy, customer acquisition, and growth programs

• Ability to translate data insights into actionable strategies

Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in New Jersey and New York is $102,816 - $168,912 / year. For other locations, please inquire with your recruiter. The rates/ranges provided herein are the anticipated pay at the time of hire, and do not reflect future job opportunity.

We appreciate your interest in this opportunity. Applicants must be authorized to work for ANY employer in the U.S. Please note that at this time, we do not provide visa sponsorship for employment.