AT&T

Lead Product Technology - Messaging Channels & Customer Communications

AT&T$143K — $215K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree (BS/BA) desired.
  • 5+ years of experience in product technology, customer communications, or marketing technology.
  • Experience with SMS, RCS, Push Notifications, or similar platforms preferred.
  • Demonstrated capability in leading cross-functional initiatives.
  • Knowledge of messaging regulations and digital marketing solutions is highly desirable.

Responsibilities

  • Define and execute the roadmap for messaging channels.
  • Evaluate emerging technologies and customer engagement opportunities.
  • Lead integration of messaging platforms with marketing technology ecosystems.
  • Oversee daily messaging operations and ensure delivery reliability.
  • Manage relationships with messaging vendors and carriers.
  • Ensure compliance with industry regulations and governance frameworks.
  • Monitor channel performance and drive innovation in customer communication.

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (at least 23 days of vacation each year)
  • Paid Parental Leave
  • Employee Assistance Programs (EAP)
  • Discounts up to 50% off on eligible AT&T services.
Full Job Description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Overall Purpose: Design, develop, operate technology solutions in support of a Marketing or Product Organization.

Lead the strategy, architecture, governance, and operational execution of AT&T's customer messaging channels, including SMS, RCS, Push Notifications, and emerging communication technologies. This role is responsible for ensuring reliable, compliant, and scalable customer communications while driving innovation and integration across the broader marketing technology ecosystem.

Key Roles and Responsibilities

Typical tasks may include, but are not limited to, the following:

Messaging Channel Strategy & Ownership

  • Define and execute the roadmap for SMS, RCS, Push Notifications, and future messaging capabilities.
  • Evaluate emerging messaging technologies, industry trends, and customer engagement opportunities.
  • Develop business cases and strategic recommendations for new channel capabilities and enhancements.

Platform Architecture & Integration

  • Lead the design and integration of messaging platforms with customer engagement and marketing technology ecosystems.
  • Partner with product, engineering, marketing, and data teams to enable seamless customer communications across channels.
  • Support integration of messaging capabilities with platforms such as Adobe Journey Optimizer (AJO), customer data platforms, campaign management systems, and related technologies.

Operational Leadership

  • Oversee day-to-day messaging operations supporting customer acquisition, onboarding, engagement, retention, and service communications.
  • Ensure delivery reliability, throughput management, monitoring, issue resolution, and operational readiness across messaging channels.
  • Establish processes, controls, and governance to support business-critical communications.

Vendor & Carrier Management

  • Manage strategic relationships with messaging vendors, platform providers, aggregators, and carrier partners.
  • Drive vendor performance, service delivery, contract alignment, and issue resolution.
  • Coordinate with mobile carriers and external partners to support messaging programs, provisioning activities, and channel expansion initiatives.

Compliance, Risk & Governance

  • Ensure messaging programs comply with industry regulations, carrier requirements, privacy standards, and corporate policies.
  • Establish governance frameworks, operational controls, and audit processes to minimize risk.
  • Partner with legal, compliance, privacy, cybersecurity, and business stakeholders to support regulatory readiness.

Stakeholder Collaboration & Leadership

  • Serve as the primary subject matter expert for customer messaging technologies and communication channels.
  • Partner with marketing, product, technology, legal, and customer experience teams to align messaging capabilities with business objectives.
  • Communicate strategy, risks, performance, and recommendations to leadership and executive stakeholders.

Performance Optimization & Innovation

  • Monitor channel performance, delivery metrics, and customer engagement trends.
  • Identify opportunities to improve customer experience, efficiency, scalability, and operational effectiveness.
  • Drive innovation through automation, AI-enabled capabilities, and next-generation customer communication technologies.

Job Contribution

An experienced professional recognized as a subject matter expert in customer messaging technologies and communication platforms. Independently leads complex strategic and operational initiatives that impact multiple business functions. Provides leadership and guidance across cross-functional teams, influences technology direction, drives critical business outcomes, and serves as a trusted advisor to senior leadership. Frequently mentors team members and contributes to long-term organizational planning.

Supervisor: No

Education/Experience

  • Bachelor's degree (BS/BA) desired.
  • 5+ years of experience in product technology, customer communications, marketing technology, messaging platforms, telecommunications, or related fields.
  • Experience managing or supporting SMS, RCS, Push Notifications, customer engagement platforms, or communication technologies preferred.
  • Experience leading cross-functional initiatives involving technology, operations, product management, vendors, and business stakeholders.
  • Knowledge of messaging regulations, carrier ecosystems, communications platforms, customer engagement technologies, and digital marketing solutions is highly desirable.
Our Lead Product Technology jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$143,800.00 - $215,800.00

About AT&T

Cricket Wireless is a U.S.-based company that offers prepaid wireless voice, text, and data services. Cricket Wireless was founded in 1999 by Leap Wireless International, Inc. Currently, it operates as a subsidiary of AT&T Inc.

AT&T Careers

Joining AT&T means becoming part of a global team known for driving innovation and leading the telecommunications industry. It's an opportunity to grow your career at one of the most diverse and resource-rich companies in the world. Work You'll Do At AT&T, we're not just about phone lines and data plans. We're about connecting people and fostering relationships. As a member of our team, you'll help deliver cutting-edge solutions across various sectors, ensuring that our services are not only available but also transformative. Lead with Innovation Embrace a role at AT&T where technology meets creativity. Our professionals lead the market in developing and deploying technology solutions that transform how people communicate and do business. We are pioneers in creating new paths for technology, with a focus on sustainable and responsible innovation. Join a Diverse and Inclusive Team AT&T is committed to diversity and inclusion, ensuring that all employees can thrive. We are proud to offer diversity training and leadership programs that empower our team members to grow professionally and personally. Our culture is one of inclusivity, where every voice is heard and valued. Explore Job Opportunities Whether you're looking for an entry-level position or a more senior role, AT&T offers a range of job opportunities across various fields. From engineering to marketing, our team is composed of skilled professionals who are leaders in their respective areas. Internship Programs Kickstart your career with an AT&T internship. Gain hands-on experience, work on real projects, and learn from leaders in the industry. Our internships provide a robust platform for learning and growth, helping you build skills that are crucial for future success. Benefits and Growth AT&T is dedicated to the growth and development of its employees. We offer comprehensive benefits, including health care, retirement plans, and continuous professional development opportunities. With resources like career coaching and resume workshops, we support your journey every step of the way. Networking and Professional Development Expand your professional network within AT&T through various networking events, mentorship opportunities, and collaborative projects. Our focus on career development is designed to help you reach your professional goals, enhancing your skills and preparing you for leadership roles. Stay Connected Join Our Team Discover the career you've always wanted by exploring the open positions at AT&T. We are constantly on the lookout for passionate, innovative, and driven individuals to join our team. Check out our current job listings and find where your skills and interests align with our needs. Keep Up to Date Stay informed with the latest career tips, company news, and industry insights—all from the professionals who are part of our team. AT&T is a place where you can make an impact, leading the way in the telecommunications industry. Job Alert Emails Customize your experience by signing up for job alerts that match your career preferences. Stay ahead of the curve and be the first to know about exciting and rewarding opportunities at AT&T. At AT&T, your career is poised for success, equipped with the right tools, culture, and team to make it happen. Join us and be part of a company that values innovation, leadership, and a diverse workforce.
Learn more about AT&T
Size
203,000 employees
Market Cap
$131.2 billion
Industry
Net Income
-$5.1 billion
Founded
1983
5 Year Trend
+0.6%
Revenue
$171.7 billion
NASDAQ

Similar Jobs

More Jobs at AT&T

More Consumer Technology Jobs

Find similar Lead Product Technology - Messaging Channels & Customer Communications jobs: