OverviewWe're looking for a Healthcare Product Marketing Manager to lead our product go-to-market launch into the healthcare space. You'll own the strategy and execution behind how we bring our products to market, shape our positioning, and partner closely with sales, product, and clinical teams to accelerate growth. This role sits at the intersection of:
- Consumer technology
- Digital health
- Clinical care
- AI-driven personalized training,
and has the opportunity to shape the future of strength training as medicine.
What You Will Do- Lead the Tonal sales and marketing entry into the healthcare channel
- Own go-to-market strategy for healthcare-focused products and initiatives
- Develop compelling positioning, messaging, and value propositions tailored to healthcare buyers and stakeholders
- Partner with sales to create trade show, field sales, sales journey, nurture and enablement materials, playbooks, and competitive insights that drive pipeline and conversion
- Partner with the E-commerce team to build a compelling Tonal Healthcare website and assets to tell the story and drive and capture demand.
- Collaborate with product teams to influence roadmap priorities based on market and customer insights
- Conduct market research and competitive analysis to identify trends, opportunities, and threats
- Define and track KPIs to measure marketing effectiveness and contribution to revenue
- Work cross-functionally with demand gen, content, and clinical teams to ensure consistent messaging across channels
Who You Are- 8+ years of product marketing experience
- Background in healthcare, health tech, or a related industry strongly preferred
- Strong understanding of healthcare buyer personas (providers, payers, health systems, etc.)
- Experience building GTM strategies for products in HIPAA-compliant environments within healthcare ecosystems such as providers, employers, or payers
- Strong understanding of clinical workflows, patient engagement, and healthcare provider tools
- Proven track record of developing GTM strategies that drive measurable revenue impact
- Excellent communicator with the ability to simplify complex concepts for different audiences
- Collaborative, data-driven, and comfortable working in a fast-paced environment
Extra Credit- Experience launching digital therapeutics or clinical-grade consumer health products
- Familiarity with healthcare interoperability standards such as FHIR or HL7
- Experience working with clinical research or outcomes studies
- Background in healthcare, biomedical engineering, or related fields
