Turo

Lead Product Manager, Guest Growth

Turo$174K — $218K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in product management with consumer-facing e-commerce experience.
  • Proficiency in A/B testing design and interpretation.
  • Strong understanding of booking funnel metrics and analytical skills.
  • Collaboration with data analytics to formulate product hypotheses.
  • Insight into the role of AI in enhancing shopping experiences.
  • Experience in balancing two-sided marketplace dynamics is advantageous.

Responsibilities

  • Define and implement the product strategy for guest interaction on Turo.
  • Lead and personalize homepage and booking experiences based on user context.
  • Create seamless vehicle discovery and location selection processes for travelers.
  • Enhance booking conversion rates through A/B testing and funnel analysis.
  • Develop AI-driven strategies for personalized shopping recommendations.
  • Conduct user research to inform decision-making on product improvements.
  • Work with Marketing for cohesive guest onboarding and campaign experiences.

Benefits

  • Competitive salary, equity, benefits, and perks for full-time employees.
  • Comprehensive medical, dental, and vision insurance.
  • Retirement plan with employer match.
  • Stipend for professional development and learning.
  • Unique host matching program and travel credit.
  • Reimbursements for cell phone and internet costs.
  • Paid time off and holidays, including parental and volunteer leave.
  • In-office perks including lunch, snacks, and team activities.
Full Job Description
What you will do
  • Define and execute the product strategy for how guests discover, shop, and book on Turo - from their first homepage impression through booking confirmation.
  • Lead personalization strategy across Turo's homepage and booking experience, building experiences that reflect each guest's context, intent, and use case rather than a one-size-fits-all surface.
  • Build effortless experiences that help guests find the right vehicle and pick up location to support a wide range of travel needs.
  • Drive sustained improvement in booking funnel conversion through a disciplined A/B testing program, rigorous funnel analysis, and fast iteration cycles.
  • Develop Turo's AI strategy for shopping and discovery - from intelligent recommendations and search relevance to increasingly personalized and context-aware booking flows.
  • Partner with User Research and Analytics to build deep, current knowledge of how guests shop and where they get stuck; translate that into clear, prioritized product decisions.
  • Collaborate with Marketing to ensure Turo's discovery experience extends coherently into lifecycle campaigns, acquisition channels, and new guest onboarding.


Your profile
  • 6+ years of product management experience, with a strong track record owning consumer-facing products at an e-commerce platform or marketplace, with a particular focus on helping consumers search and compare.
  • Demonstrable A/B testing expertise - you know how to design rigorous experiments, interpret results, and build a culture of continuous iteration on your team.
  • Fluency with booking funnel metrics and the levers that move them. You should be able to walk through a funnel problem and quickly identify where to look.
  • Strong analytical instincts and a tight partnership style with data - you collaborate with analytics to define hypotheses, build measurement frameworks, and distinguish signal from noise.
  • A point of view on how AI will reshape shopping and discovery experiences - and the judgment to know when applying it creates real value vs. when it adds complexity without a payoff.
  • Marketplace experience is a meaningful plus. Understanding what it means to balance the needs in a two-sided marketplace will accelerate your impact in this role.


For this role, the target base salary range in San Francisco is $174,000-$218,000 annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule - Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursday. Turo considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Turo offers.

#LI-NR1

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Benefits
  • Competitive salary, equity, benefits, and perks for all full-time employees
  • Employer-paid medical, dental, and vision insurance (Country specific)
  • Retirement employer match
  • Learning & Development stipend to invest in your professional development
  • Turo host matching program
  • Turo travel credit
  • Cell phone and internet stipend
  • Paid time off to relax and recharge
  • Paid holidays, volunteer time off, and parental leave
  • For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities


We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world's largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

About Turo

Turo is a peer-to-peer car sharing company headquartered in San Francisco, California. The company was founded in 2009 by Shelby Clark and has since grown to over 10 million users in over 5,500 cities worldwide. Turo allows car owners to rent out their personal vehicles to other users, providing an alternative to traditional car rental companies. The company offers a variety of vehicles, from economy cars to luxury vehicles and sports cars.
Learn more about Turo
Size
200 employees
Industry
Founded
2009

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