TikTok

Lead Product Manager, Creative - Creator and Ecosystem (Multiple Positions)

TikTok$349K — $396K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Computer Science, Engineering, Analytics, Product Management, Business Administration, Marketing, or related field, or equivalent work experience
  • 5+ years in product management with expertise in coordinating cross-functional teams
  • 5+ years experience in user and market research methodologies
  • 5+ years in designing A/B tests and business value metrics
  • 5+ years managing product roadmaps with defined KPIs using OKRs
  • Willingness to travel internationally up to 50%

Responsibilities

  • Lead the full product development lifecycle for technology-driven marketplace products
  • Define business strategy in influencer marketing to enhance the creator ecosystem
  • Analyze demands from advertisers and creators to improve product performance
  • Collaborate with partners to promote TikTok creator marketing products
  • Identify business opportunities and document project requirements
  • Deliver project status communications to stakeholders
  • Mentor junior and mid-level team members

Benefits

  • Day one access to medical, dental, and vision insurance
  • 401(k) savings plan with company match
  • Paid parental leave
  • Short-term and long-term disability coverage
  • Life insurance
  • Wellbeing benefits
  • 10 paid holidays, 10 sick days, and 17 days of paid personal time annually
Full Job Description
Responsibilities Lead the full product development and deployment lifecycle for the conceptualization, build, launch, and growth of new technology-driven creator marketplace products, services, or features by understanding the needs of product users. Define the business's role and strategy in influencer marketing, delivering product enhancement and innovation that maximizes long term growth of the creator ecosystem. Develop an in-depth understanding of demand (advertiser) and supply (creator) for advertising creatives to identify and execute product improvements and drive adoption and retention. Collaborate with ecosystem partners, such as influencer marketing agencies, API partners, and talent agencies, to help promote TikTok creator marketing products. Identify business opportunities, collect business requirements, define project scope and key milestones, and write functional and technical specifications to drive design and development discussions with leadership. Prepare and deliver detailed project status information to stakeholders, ensuring alignment and attention to timelines, risks, obstacles, needs, restrictions, and budget. Collaborate with cross-functional teams (i.e. engineering, design, QA, data science, operations, marketing, or sales teams) to build and iterate strategies and achieve business goals. Mentor junior- and mid-level team members. Qualifications Qualifications Must have a Bachelor's degree or foreign equivalent degree in Computer Science, Engineering (any), Analytics, Product Management, Business Administration, Marketing, or a related field, and 5 years of related work experience. In lieu of a Bachelor's degree, employer will accept an additional 2 years of related work experience. Of the required experience, must have 5 years of experience in each of the following: Product management, including coordinating cross-functional teams for product and growth strategy, competitive positioning, ROI estimate, and revenue generation; Conducting user research, competitor analysis, and market science analysis, including interviewing customers, gathering survey questionnaires, and designing UX surveys to validate and analyze customers'/users' needs; Designing A/B tests to run experiments and confirm the potential impact of new product feature and designing business value metrics to track feature performance; and Designing, maintaining, and managing product roadmaps including defining KPIs (Key Performance Indicators) and success metrics using OKRs (Objectives and Key Results). Travel Requirement: International travel required up to 50%. Employer: TT Commerce & Global Services LLC Type: Full time, 40 hours/week Location: San Jose, CA Salary Range: $349190 - $396000 per year To Apply, click the apply button below. Contact [redacted] if you have difficulty submitting resume through the website. Job Information [For Pay Transparency]Compensation Description (Annually) The base salary range for this position in the selected city is $349190 - $396000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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