Role SummaryCreator-led acquisition is one of the highest-leverage growth channels at Fanatics Collect, and this role plays a critical part in scaling that engine. As Lead, Creator Partnerships, you will own the execution and performance of creator partnerships and affiliate programs across Fanatics Collect and Topps.com.
As a senior individual contributor, you will manage creator and partner relationships, drive end-to-end campaign execution, and deliver measurable acquisition outcomes. You will work cross-functionally to translate insights into action, optimize program performance, and integrate creator strategies into broader growth initiatives.
Responsibilities: - Recruit, onboard, and manage a roster of hobby-native and mainstream creators across sports cards and TCG
- Develop campaign briefs, creative direction, and performance expectations for creator activations
- Own day-to-day creator communications, deliverables tracking, and performance reporting
- Manage and scale affiliate programs (e.g., Impact.com) for Fanatics Collect and Topps.com
- Build and maintain relationships with partners across the collectibles ecosystem and beyond
- Execute campaigns aligned to growth priorities, product launches, and key events
- Monitor performance metrics and optimize campaigns for efficiency, incrementality, and ROI
- Partner cross-functionally with Growth, Marketing, Product, and Analytics to align on execution
- Track KPIs across creator and affiliate channels, and build reporting to communicate insights
- Provide data-driven recommendations to improve program strategy and performance
Qualifications: - Bachelor's degree in Marketing, Business, Communications, or related field
- 5-7+ years of experience in growth marketing, creator partnerships, affiliate marketing, or business development within e-commerce or digital platforms
- Proven track record of managing and scaling creator or partner programs with measurable business impact
- Experience with performance-based affiliate platforms (e.g., Impact.com, AppsFlyer)
- Strong analytical skills with the ability to interpret data and drive actionable insights
- Experience managing external relationships including creators, partners, and agencies
- Excellent communication skills, including briefing, stakeholder management, and presentation
- Highly organized with the ability to manage multiple concurrent initiatives in a fast-paced environment
- Preferred experience in live commerce, social commerce, or creator-driven platforms
- Preferred familiarity with sports cards, trading card games (TCG), or collectibles
The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to Los Angeles and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
Los Angeles Salary Range
$98,900-$115,000 USD
The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
NYC Salary Range
$107,500-$131,285 USD
