In this role, you will own and drive paid media strategy across all app-based ecosystems, including connected devices, TV OEM platforms, and mobile/tablet apps, playing a critical part in how we acquire and grow our user base at scale.
You will bring deep hands-on expertise across major TV OEM platforms such as Roku, Amazon, Samsung, LG, and Vizio, as well as mobile app acquisition channels including Apple Search, Google UAC, and Meta App Ads. Your ability to lead measurement and attribution strategy using tools like AppsFlyer will be essential to optimizing campaign performance and ensuring accurate tracking across complex app media environments.
This is a high-impact, cross-functional role where you will serve as the primary media point of contact for TV OEM advertising, mobile app advertising, and editorial teams, while collaborating closely with sales, product, creative, analytics, and technology partners to grow the user base, increase installs, and drive sales through app-based media.
Here's what you'll do:- Develop and execute paid media strategy through:
- Connected device and TV OEM platforms (e.g., Roku, Amazon, Samsung, LG, Vizio).
- Media activations driving to app ecosystems (Apple Search, Google UAC, Meta App Ads, and other social platforms driving to app environments).
- Lead measurement and attribution strategy across the app media ecosystem (including IAP and app-to-web flows), overseeing MMP-based (AppsFlyer) campaign tracking and performance optimization.
- Serve as primary media point of contact for TV OEM advertising and editorial teams.
- Partner closely with sales channel owners, product teams, creative, analytics, and tech to ensure traffic quality and performance alignment.
What you'll need to be successful:- 3 - 5 years of experience planning and executing connected device, TV OEM, or app-based performance media campaigns.
- Direct experience working with major TV OEM ecosystems (e.g., Roku, Amazon, Samsung, LG, Vizio). Mobile app acquisition platform experience is a plus.
- Hands-on experience with mobile measurement platforms (AppsFlyer, Adjust, Branch, Kochava, etc.).
May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer's proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
This is a remote position that can be located anywhere in the contiguous United States. #LI-RemoteA career with us comes with big rewards:DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.
The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
DIRECTV WAGE ZONES: $100,947 - $183,299Low (N1): $100,947 - $151,421
Mid (N2): $106,260 - $159,390
High (N3): $116,886 - $175,329
Top (N4): $122,199 - $183,299
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HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.
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