Overall Purpose: Responsible for planning, developing, and managing integrated local marketing communications campaigns to promote company products and/or communicate brand messages in support of local market needs and objectives.
Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:
• Development and Implementation of Local Marketing Communications Programs: Lead the development and execution of local marketing communications programs aimed at driving local market objectives such as door swings, sales, and/or changing the perception of the brand through various advertising media (OOH, social, display, DJ Chatter, activations, etc.)
• Collaboration and Strategic Alignment: Collaborate with local business unit leaders and agency partners to develop and implement advertising, communications, and tools that align with AT&T’s strategy and business goals.
• Content Creation and Design Services: Manage agency and internal creative partner relationships, specifically with those who are executing the copywriting, layout of advertisements, and all aspects of marketing communications, including marketing, advertising, and design services.
• Gen AI and Creative Automation: Expertise and knowledge of the latest tools and resources available in the GenAI and Creative Automation space that can be used to improve creative efficiency and performance.
Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor: No
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.
Our Lead Marketing Communications jobs earn between $116,700.00 - $196,100.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40
Time Type:
Regular
Location:
Atlanta, Georgia, Dallas, Texas
Salary Range:
$116,700.00 - $196,100.00
