Royal Caribbean Group's Commercial Planning Team has an exciting career opportunity for a full time Lead, Marketing Analytics reporting to the Sr Manager, Marketing Analytics. This position will be working onsite from Miami. Position Summary: Silversea Cruises is seeking a meticulous and enthusiastic Lead, Marketing Analyst to join our dynamic team. The ideal candidate will own the measurement, analysis, and optimization of our marketing initiatives with a particular focus on paid media campaigns across traditional and digital channels. You will work closely with marketing teams and agencies to ensure our marketing investments are delivering maximum impact through data-driven decision-making, leveraging marketing data to influence strategy and deliver measurable results. Essential Duties and Responsibilities: • Develop and implement comprehensive analytical frameworks to evaluate marketing campaign performance across multiple channels, with emphasis on paid media. • Lead the measurement of KPIs, conversion tracking, and attribution models to accurately assess marketing and campaign success. • Continuously monitor media and advertising campaign performance including campaign structure, media selection, and creative performance; leverage findings to optimize marketing spend. • Ensure data accuracy, maintain data quality standards, and troubleshoot tracking issues across analytics platforms. • Partner with marketing operations to integrate data across marketing automation platforms, CRMs, and analytics tools. • Collaborate with media and marketing teams (including agencies and internal stakeholders) to provide insights that inform campaign strategy, targeting, budgeting, and overall marketing direction. • Partner with cross-functional marketing analysts (e.g., eCommerce, customer marketing, content) to understand interdependencies and the overall impact of various marketing initiatives. • Utilize tools such as Google Analytics, Adobe Analytics, Power BI, and platform-specific dashboards to create comprehensive reports and dashboards for stakeholders. • Conduct deep-dive analyses to identify trends, opportunities for optimization, and areas of underperformance across marketing initiatives. • Serve as technical lead for media tagging, tracking, and creative data implementation. Connect with eCommerce and other teams to determine appropriate tagging structures and data architecture. • Support A/B testing and experimentation efforts to improve messaging, audience targeting, creative, and bidding strategies. • Stay current with industry trends, new features, and best practices in marketing analytics tools and methodologies. • Present findings and strategic recommendations clearly to stakeholders and senior leadership Qualifications, Knowledge and Skills: • Bachelor's degree in Marketing, Data Science, Statistics, Business, or related field. • 6+ years of experience in marketing analytics, digital marketing analytics, or paid media analytics. • Expertise in analytics tools such as Google Analytics, Adobe Analytics, Tableau, Power BI, SQL, and Excel. • Proficiency with paid media platforms (Google Ads, Facebook Business Manager, programmatic platforms). • Solid understanding of attribution models, conversion tracking, and multi-channel attribution. • Analytical and problem-solving skills with the ability to translate data into actionable insights. • Excellent communication skills for stakeholder presentations and strategic discussions. • Team Player: Ability to work collaboratively in a fast-paced, team-oriented environment. • Organization: Exceptional organizational and multitasking abilities. • Experience with lead forecasting and predictive modeling for demand generation campaigns (Nice to Have). We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!