You will be responsible for:
Campaign management and governance
o Manage the intricacies of complex marketing campaigns from genesis/ pre-planning through launch and optimization.
o Pay keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone.
o Document progress, alerts & variances, and timelines of respective campaigns to ensure marketing records remain up to date with the latest strategies, decisions and outcomes.
o Effectively plan and facilitate working checkpoints with all levels of leadership. Synthesize the decisions and care for their follow-through.
o Utilize working knowledge of Adobe Workfront or similar workflow management tool.
Strategic coordination to ensure optimized execution
o Cross-analyze and meaningfully contribute to multiple layers of marketing planning, from strategic annual plans to channel and messaging-specific plans.
o Ensure marketing approaches and executions tightly tie to foundational plans and strategies. Escalate and course-correct when they don’t.
o Monitor campaign launches and performance. Lead reviews and retrospectives that suggest optimizations and future improvements.
Enablement of AT&T way of Marketing
o Drive rigor around AT&T’s way of Marketing for planned and in-year programs and consistently seek ways to create efficiencies.
o Enable collaboration across MGO and partner organizations to ensure successful execution of the strategic vision.
o Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks, capturing all key information so improved process can be replicated.
o Responsibly teamwork on codifying campaign management and overall marketing processes.
Core Competencies:
- Background in holistic marketing across multiple brands at large companies; B2B, Local and Direct Marketing experience a plus, but not a requirement
- Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting
- Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing
- Able to work autonomously and to take initiative, managing multiple large-scale projects at a time
- Executive presence to inspire confidence with internal and external constituents
- Collaborative and willing to roll up your sleeves with the team and get close to the details
- React quickly with strategic thinking and proactive solutioning in a fast-paced environment
- Strong communicator; verbal and written
- Highly organized and accountable
- Operational by nature, but through a strategic lens
- Patient and persistent
- Working knowledge of Adobe Workfront or similar workflow management tool
- Expert in Microsoft Office
Preferred
· MBA or Master’s degree
· Experience with Bynder or other Digital Asset Management tools
· Creative or Media Agency experience
Education & Experience:
· Education: Typically requires a Bachelors degree.
· Experience: Typically requires 6+ years of experience in similar area of responsibility
Our Lead Product Marketing jobs earn between $128,400.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Weekly Hours:
40
Time Type:
Regular
Location:
Atlanta, Georgia, Dallas, Texas, El Segundo, California
Salary Range:
$128,400.00 - $215,800.00
